Customer case

Crédit Agricole

Crédit Agricole Assurances (CAA), the leading retail bank in Europe, is serving tens of millions of customers in 54 countries and counting. 


The company was looking for a way to grow and innovate in the retail banking industry by finding ways to make their customer experience unbeatable. 


In just a few months, CAA launched a completely new digital environment built with BloomReach Experience, which enables them to support their customers on a much more personalized level online, by delivering products and offers tailored to their customers’ needs.