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Crédit Agricole Assurances (CAA), the leading retail bank in Europe, is serving tens of millions of customers in 54 countries and counting. 


The company was looking for a way to grow and innovate in the retail banking industry by finding ways to make their customer experience unbeatable. 


In just a few months, CAA launched a completely new digital environment built with BloomReach Experience, which enables them to support their customers on a much more personalized level online, by delivering products and offers tailored to their customers’ needs.