Customer case


Bugaboo International is a Dutch design and mobility company that pioneered the art and science of creating sturdy, safe and beautiful strollers for infants and toddlers. Its products are available in over 50 countries. 


The company was expanding into more markets and broadening their product offering, while strengthening their eCommerce and mobile presence. They were looking for a digital experience platform that would support them in providing a consistent, omnichannel branded experience for every one of their customers. 



Together with partner The Factor.e, Bugaboo implemented BloomReach Experience as a headless CMS, with the front-end using Liferay. BloomReach integrates with the company's eCommerce and translation solutions to offer a seamless, omnichannel customer journey to visitors from around the world.