To alleviate the disconnect between experiences and to create efficiencies within the business, Bosch Power Tools leveraged an entirely new approach that would transform the organization as a whole.
Sunny sought to create an infrastructure and baseline of technology systems and processes for the world to follow. He says that it wasn’t about taking control - it was actually about helping to accelerate the organization regardless of the country or region.
Building this infrastructure and baseline came with its challenges. “You can’t harmonize the backend in a company the size of Bosch,” said Sunny. “What you can do is focus on the frontend and the user experience. From a service discussion, it’s irrelevant which system is on the backend.” This came from Sunny’s realization that you can take a brand and talk to every country and region, and the brand manager there will tell you the hundred things they want - with 90% actually being the same. It’s almost completely irrelevant which system it comes from. Around the world, we all generally want the same features.
This perspective led Sunny to headless commerce. Headless commerce differentiates from traditional commerce and CMS systems by untethering the backend and frontend from each other.
“With headless, Bosch no longer needs to build 400 individual blogs. Instead, we can build a blog feature and functionality, and customize the style to the region and brand. For iterations, Bosch can enhance the blog feature globally, while each market can make small alterations to their blogs independently. In other words, the frontend can be customizable all around the world, while the backend remains the same,” said Sunny.
This new approach to technology impacts the whole company. “It was clear to see how headless brings value from a development, cost and scale perspective,” Sunny adds, “and the most important part is the pure speed. Changing out backend systems will take years and by the time you do it, you have to do it again. Through headless, we found a way to move forward quickly, while we change out the backend, without having to wait.”
Using a headless approach, leveraging Bloomreach’s flexible Experience Manager, enables Bosch Power Tools to replace its frontend system without bringing operations to a halt, thereby maximizing efficiencies. Now, Bosch is able to build features on a global scale to accelerate the organization’s initiatives while delivering a highly personalised experience country to country.