Site Search as a Basket Builder
Starting with the existing data, Shanti realized the poor quality of search results in terms of accuracy and relevance. This naturally contributed to the high bounce rates Albertsons was also experiencing. Shanti wanted to turn this around by elevating the customer experience and increasing basket size.
Central to this transformation was site search. “We clearly see that nearly 50% of our eCommerce online is attributed to search.” Shanti points out. Shanti saw an opportunity with product search and browse solutions to reduce the time it takes to build a basket, increase basket size, and lift conversion rates.
After opting for Bloomreach Search & Merchandising (brSM), “We clearly saw huge improvements,” reveals Shanti, “it’s more than a search box. brSM powers our whole search and browse experience on our eCommerce site.”
Delighting Customers with Relevant Search Results
As well as delighting customers with precise, relevant search results, Shanti could offer them personalized search results and product recommendations, powered by Bloomreach algorithms.
From Shanti’s point of view, the effects of a sophisticated site search were clear. “We saw a massive impact,” he admits,
brSM is a huge value add to the overall shopping experience. The improved quality of search results increased customer satisfaction and engagement.
Shanti continues, “We can also see from the data that customers are able to find products and add them to cart much faster with brSM. Overall, our basket-building speed went up by over 25% since implementing brSM.”
What’s Next for Albertsons?
Next on the list of innovations, Shanti is working with Bloomreach on integrating recommendations based on shopping history. Customers will be able to build their cart faster with product suggestions based on the purchases they’ve made over the last couple of months.
He also unveiled that Albertsons is looking into powering a menu and recipe search, linking individual ingredients to a dish using the same technology.