Save your seat now [Virtual Event on June 17]: The State of Commerce Experience: B2C in Europe

Coronavirus: The Implications on eCommerce

Metrics - Insights - Analysis

To navigate these challenges together and give you and your business a perspective, we’ve created this content hub which will be frequently updated with trends in eCommerce.

Introduction

Bloomreach powers over 20% of US & UK eCommerce search and commerce experiences across the 300+ global enterprise businesses - many of whom have multiple brands and eCommerce sites. 

We’ve been continuously analyzing digital behavior across key industries to understand in real-time the impact of the Covid-19 outbreak on global eCommerce activity.

We believe it is important to process and share insights from our data to help businesses make adjustments where necessary. 

Join Us For

Monthly Commerce Pulse Report

Tune in to hear the latest trends regardings the eCommerce market in North American & the UK/EU. 

First Wednesday of Each Month (Next one on July 1)

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The State of Commerce Experience: B2C in Europe

Join us for the third part in a series of virtual events where key insights from The State of Commerce Experience study will be shared, with a lens on B2C commerce experience in Europe.

17 June 2020 | 3pm CEST

Save Your Seat Now        

Traffic, Sales and Search Trends by Vertical

May 2020

Grocery

Grocery traffic softened slightly MoM in May, -15.52%, yet sales were +14.48%. We see Grocery segment traffic +83.02% in May, but sales lagging that at only +49.05%. The biggest contributor to that is a dip in AOS at -18.16% to US$95.23 per order.  Search terms remain dominated by virus-related search terms.

The demand for online shopping is huge, tremendous, and we are doing the best that we can to fill what we can.

David McInerney, CEO, FreshDirect

Apparel

Apparel had the strongest MoM performance, with traffic +17.97% and sales +21.66% compared to April 2020. Year over year was even better with traffic +50.95% and sales +34.20%. Conversion rate was +6.30%, but AOS was -5.37%. The product mix in apparel is a contributor with lower cost products like ‘shorts’, ‘masks’, ‘flip-flops’, and ‘tank-tops’ replacing higher cost workwear and eveningwear in search and baskets.

Home Improvement

Home-Improvement/DIY is the segment winner in May, with sales +127.49% YoY, though it lost steam a but MoM -10.70%. Conversion was up and astonishing 53.88% YoY, with AOS -16.62% to $269.65 YoY. We saw garden-related search terms such as ‘fence’, ‘decking’, ‘timber’, and even ‘soil’ rank very high in this segment. Curbside pickup is of course an important means for customers to receive these orders.

  • See how Hobbycraft saw a huge increase in new customers during lockdown.
Read the full story here

B2B

B2B had a mixed month, with sales -3.68% compared to April, though traffic was +5.60%. May 2020 saw a growth in eCommerce traffic at +52.29%, but sales on +20.03% YoY. A big contributor here is AOS -12.68% due to a change in product mix, and conversion rate down significantly at -24.06% YoY. This is likely due to a mix of out-of-stocks on essential safety and health products - as those dominate search terms - and the overall business cycle remaining both uncertain and challenged by slow reopening of the economy.

Some B2B’s are poised to adapt and take advantage of investments they have made in eCommerce and digital marketing. However, many B2Bs are going to be caught flat footed, having delayed investments in the past or shying away from eCommerce due to internal channel conflict. It is time to act now.

Brian Walker, CSO, Bloomreach

Interested in the Data from Previous Weeks?

  • The week of March 8 - 14, 2020 data available here
  • The week of March 15 - 21, 2020 data available here
  • The week of March 22 - 28, 2020 data available here.
  • The week of March 29 - April 4, 2020 data available here.
  • The week of April 5 - 11, 2020 data available here. 
  • The week of April 12 - 18, 2020 data available here. 
  • The week of April 19 - 25, 2020 data available here
  • The week of April 26 - May 2, 2020 data available here
  • The week of May 3 - May 9, 2020 data available here.