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Coronavirus: The Implications on eCommerce

Metrics - Insights - Analysis

To navigate these challenges together and give you and your business a perspective, we’ve created this content hub which will be frequently updated with trends in eCommerce.


Bloomreach powers over 25% of US & UK eCommerce search and commerce experiences across the 300+ global enterprise businesses - many of whom have multiple brands and eCommerce sites. 

We’ve been continuously analyzing digital behavior across key industries to understand in real-time the impact of the Covid-19 outbreak on global eCommerce activity.

We believe it is important to process and share insights from our data to help businesses make adjustments where necessary. 

Monthly Commerce Pulse Report

Tune in to hear the latest trends regardings the eCommerce market in North American & the UK/EU. 

First Wednesday of each month at 9 am PT / 5 pm BST. 

Register now  

Traffic, Sales and Search Trends by Vertical

August 2020


  • Grocery traffic held steady MoM, with sales increasing on improved AOS. 
  • Dramatic increase in search traffic and robust conversion rate improvement YoY, an ongoing key trend in Grocery.

The demand for online shopping is huge, tremendous, and we are doing the best that we can to fill what we can.

David McInerney, CEO, FreshDirect

General Merchandise

  • General Merch was the only segment with strong growth in sales MoM with +5.22%, despite traffic only +1.84%.
  • Driven by strong growth in AOS MoM, despite being down YoY.

Home Furnishings

  • Big drop in traffic MoM, yet sales held steady based on the dramatic growth in AOS and conversion rate. 
  • Very strong performance YoY, with sales +47.30%.
  • See how Hobbycraft saw a huge increase in new customers during lockdown.
Read the full story here


  • Traffic was up, but sales were down - both MoM and YoY. 
  • The key here is steep falls in both conversion and AOS, which are also down YTD. 
  • Smaller baskets and out-of-stocks on key PPE items are key contributors.

Some B2B’s are poised to adapt and take advantage of investments they have made in eCommerce and digital marketing. However, many B2Bs are going to be caught flat footed, having delayed investments in the past or shying away from eCommerce due to internal channel conflict. It is time to act now.

Brian Walker, CSO, Bloomreach

Interested in the Data from Previous Weeks?

  • The week of March 8 - 14, 2020 data available here
  • The week of March 15 - 21, 2020 data available here
  • The week of March 22 - 28, 2020 data available here.
  • The week of March 29 - April 4, 2020 data available here.
  • The week of April 5 - 11, 2020 data available here. 
  • The week of April 12 - 18, 2020 data available here. 
  • The week of April 19 - 25, 2020 data available here
  • The week of April 26 - May 2, 2020 data available here
  • The May data available here.
  • The June data available here.
  • The July data available here