Save your seat now [Upcoming Call]: Monthly Commerce Pulse: Health Trends in the New Year

Driving Digital Innovation and Increasing Conversions 20%
with Canadian Tire

Discover how Canadian Tire innovated quickly during the time of Covid to drive results.

Speakers: 
Bloomreach CEO Raj De Datta
Canadian Tire VP of Digital Products Shawn Coombs

After using a homegrown search solution and only seeing about 20% of customers using search, Canadian Tire looked for a solution to increase search volume and improve results.
 
They needed a search engine that would better understand what the consumer was looking for and deliver relevant results from their very complex list of products. Even in a time of uncertainty, they're prepared for continual results in the future.
 
 

Highlights:

  • Once Covid hit, they were ready for curbside delivery within two weeks instead of 12 months
     
  • 20% increase in conversions across all of their brands
     
  • They had to improve findability of their very complex product list with semantic understanding
     
  • Search was a critical priority to solve and they've now seen search volume increase 3-4x

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