Driving Digital Innovation and Increasing Conversions 20%
with Canadian Tire
Discover how Canadian Tire innovated quickly during the time of Covid to drive results.
Speakers:
Bloomreach CEO Raj De Datta
Canadian Tire VP of Digital Products Shawn Coombs
After using a homegrown search solution and only seeing about 20% of customers using search, Canadian Tire looked for a solution to increase search volume and improve results.
They needed a search engine that would better understand what the consumer was looking for and deliver relevant results from their very complex list of products. Even in a time of uncertainty, they're prepared for continual results in the future.
Highlights:
- Once Covid hit, they were ready for curbside delivery within two weeks instead of 12 months
- 20% increase in conversions across all of their brands
- They had to improve findability of their very complex product list with semantic understanding
- Search was a critical priority to solve and they've now seen search volume increase 3-4x
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