Read the report Bloomreach Named a Leader in The Forrester Wave™: Cross-Channel Campaign Management

Driving Digital Innovation and Increasing Conversions 20%
with Canadian Tire

Discover how Canadian Tire innovated quickly during the time of Covid to drive results.

Bloomreach CEO Raj De Datta
Canadian Tire VP of Digital Products Shawn Coombs

After using a homegrown search solution and only seeing about 20% of customers using search, Canadian Tire looked for a solution to increase search volume and improve results.
They needed a search engine that would better understand what the consumer was looking for and deliver relevant results from their very complex list of products. Even in a time of uncertainty, they're prepared for continual results in the future.


  • Once Covid hit, they were ready for curbside delivery within two weeks instead of 12 months
  • 20% increase in conversions across all of their brands
  • They had to improve findability of their very complex product list with semantic understanding
  • Search was a critical priority to solve and they've now seen search volume increase 3-4x

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