Raj De Datta is Co-Founder and CEO of BloomReach, a leading software platform for digital commerce experiences that powers brands representing 25% of retail eCommerce in the US and the UK. Raj is a multiple-time entrepreneur. Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing and was on the founding team of telecom company FirstMark Communications. Raj also worked in technology investment banking at Lazard Freres. Raj serves on the Council for Player Development for the US Tennis Association, as a Founder Partner at seed-stage venture capital firm Founder Collective and an individual investor in over 20 start-ups. Raj is the author of the upcoming book from Columbia University Press, “The Digital Seeker” which is a guide for digital teams to build winning experiences. He holds a BS in Electrical Engineering with a certificate in Public Policy and International affairs from Princeton University and an MBA with distinction from Harvard Business School.