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Niklas Winkels

Niklas Winkels

Product Marketing Manager at Bloomreach

Niklas is a Product Marketing Manager and Developer Relations Expert with a background in Demand Generation.

Latest posts from Niklas Winkels

Inside Bloomreach

Get right to the good stuff. Say hello to the all-new Trending Products Algorithm

Today, Bloomreach adds 3 new exciting features to the Recommendations Module of the Bloomreach Experience Platform.

Niklas Winkels · 3 Minutes
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Inside Bloomreach

NEW ✨ Bloomreach Experience Manager - Version 14.3

Today we’re launching the version of Bloomreach Experience Manager we’ve been dreaming of for years. This version includes some big improvements to Bloomreachs Page and Component Management functionality & continues to improve the commerce and headless capabilities. 

Niklas Winkels · 7 Minutes
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Inside Bloomreach

Meet Content Search from Bloomreach

To be able to deliver an exceptional content and commerce experience, product and content search must be unified. Meet Bloomreach Content Search! 🎉

Niklas Winkels · 5 Minutes
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Inside Bloomreach

Introducing Experience-Driven Recommendations

Deliver unique 1:1 personalised shopping experiences by creating real-time user affinity profiles and understanding user intent by leveraging the Bloomreach AI-driven Search Intelligence and user site-browsing behavior.

Niklas Winkels · 3 Minutes
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Inside Bloomreach

你好, Multilingual Search!

More languages, even better than before. Now you can searchandize in Chinese, Japanese and Korean!

Niklas Winkels · 2 Minutes
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Inside Bloomreach

Introducing Relevance by Segment

Now you can personalize your ranking of products based on segments. You no longer have to worry about constantly writing rules or a lack of data and small sample sizes.

Niklas Winkels · 4 Minutes
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Inside Bloomreach

Multi-site Heatmaps 🔥 have arrived!

Bloomreach Insights Heatmap offers a visual way for merchandisers to understand which sections of their website drive revenue and how customers are interacting with the site. It cuts down the time spent looking for insights and improves the likelihood of a merchandising decision being one that leads to revenue.

Niklas Winkels · 1 Minute
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Inside Bloomreach

Hippo is Now Bloomreach

Bloomreach will also continue to maintain the former website onehippo.org which is now available at documentation.bloomreach.com.

Niklas Winkels
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