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Mike Cassidy

Mike Cassidy

Lead Storyteller

Mike has defined the voice for fast-growing businesses establishing new markets in ways that elevate their brands and attract buyers at every stage of the buying experience.

He also has written stories about the rapid evolution of e-commerce, the power of machine learning and the fastinating challenges that face enterprises today.

Latest posts from Mike Cassidy

Inspiration

Building Your Own Search Engine: 7 Things You Need to Know Before Starting

So, you’d like to build your own search engine? We’d like to save you the trouble. And it is trouble, as you no doubt know.

Mike Cassidy
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Best Practices

What is Customer Experience?

Learn why customer experience is a critical element of customer satisfaction and how to make great customer experience.

Mike Cassidy
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Inspiration

Video: Don't Underwhelm Digital Shoppers with a Lousy Customer Experience

Digital retailers risk underwhelming customers if they don't measure every consumer interaction to determine strengths and weaknesses, this video explains.

Mike Cassidy
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Inspiration

Video: Website Performance — Where Seconds Turn into Millions

Site speed isn't a sexy aspect of the customer experience. But it turns out, it's a place where a few seconds can cost you millions.

Mike Cassidy
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Inspiration

Video: Retailers Fail to Deliver on Customer Experience

It turns out that modern consumers have become very tough customers. Armed with smartphones and high expectations, shoppers are no longer hunting only for products.

Mike Cassidy
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Perspectives

Garden Answer Builds Content to Drive Digital Commerce

Creating the right content for the right customer at the right time is hard work. But marrying content and commerce is not impossible. Ask Garden Answers.

Mike Cassidy
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Inspiration

Site Search Is Sexier than You Think

Think of this as a poor man’s BuzzFeed Quiz: Quick! Name the top three initiatives for e-commerce retailers in 2016. I’ll go out on a limb and say mobile, omnichannel and quicker delivery all came up more than a few times. And why not?

Mike Cassidy
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