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Katie Lawson
Marketing Manager
As an experienced marketer, Katie has worked for computer software and scientific industries specializing in Content Strategy and Digital Marketing.
Latest posts from Katie Lawson
Inspiration
How Digital Transformation is Driving Customer Experience
Learn how digital transformation drives the customer experience, whether or not digital transformation is for you, and why you might be best starting with the customer experience. Including examples.
Read moreBest Practices
B2B Customer Experience: 4 Steps for Better Experience
Read why, from manufacturing to high-tech to services to distribution, every business selling to another is facing the pressure to transform their digital experience.
Read moreBest Practices
4 Ways to Introduce Artificial Intelligence to eCommerce
Spending on artificial Intelligence in eCommerce is set to reach $7.3 billion per year by 2022. What are the biggest ways AI will influence how we shop?
Read moreBest Practices
eCommerce Best Practices from Holiday Trends
Learn how eCommerce trends from the 2018 holidays can help guide year round eCommerce best practices.
Read moreBest Practices
How to make the How to Make the Shopping Experience Smoother with Site Search and Merchandising
Learn why the best online shopping experience personally helps customers search and browse.
Read moreBest Practices
Lumens: From Single Showroom to Digital Disruption
How the Lighting leader went from one shop to 95% online business.
Read moreInside Bloomreach
A Day in Pictures: Bloomreach Connect Amsterdam 2018
A look at a day of Digital Experience innovation at the Johan Cruijff Arena
Read moreBest Practices
The Importance of Personalized Search
Only 8% of retailers personalize site search says new independent study. Learn how to get more revenue out of Site Search.
Read moreInside Bloomreach
PAIGE, Cengage Learning, UncommonGoods, and Cedar Fair Take Home brAwards!
At Bloomreach Connect San Francisco, four leading companies were recognized for their pioneering success in the Experience Era.
Read moreBest Practices
What It Means to Build an Experience Business
How quick pivoting companies are re-focusing their digital efforts to create a better experience.
Read moreBest Practices
Personalization and Hybrid Support for Single Page Applications
Read how Bloomreach’s content-based structure and server-side relevance provide personalization and hybrid support for Single Page Applications.
Read moreInside Bloomreach
10 Reasons to Attend Bloomreach Connect San Francisco
Top 10 ways Connect SFO will help you move your career forward.
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