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Katie Lawson

Katie Lawson

Marketing Manager

As an experienced marketer, Katie has worked for computer software and scientific industries specializing in Content Strategy and Digital Marketing.

Latest posts from Katie Lawson

Inspiration

How Digital Transformation is Driving Customer Experience

Learn how digital transformation drives the customer experience, whether or not digital transformation is for you, and why you might be best starting with the customer experience. Including examples.

Katie Lawson
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Best Practices

B2B Customer Experience: 4 Steps for Better Experience

Read why, from manufacturing to high-tech to services to distribution, every business selling to another is facing the pressure to transform their digital experience.

Katie Lawson
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Best Practices

4 Ways to Introduce Artificial Intelligence to eCommerce

Spending on artificial Intelligence in eCommerce is set to reach $7.3 billion per year by 2022. What are the biggest ways AI will influence how we shop?

Katie Lawson
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Best Practices

eCommerce Best Practices from Holiday Trends

Learn how eCommerce trends from the 2018 holidays can help guide year round eCommerce best practices.

Katie Lawson
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Best Practices

How to Make the Shopping Experience Smoother with Site Search and Merchandising

Learn why the best online shopping experience personally helps customers search and browse.

Katie Lawson
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Best Practices

Lumens: From Single Showroom to Digital Disruption

How the Lighting leader went from one shop to 95% online business.

Katie Lawson
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Inside Bloomreach

A Day in Pictures: Bloomreach Connect Amsterdam 2018

A look at a day of Digital Experience innovation at the Johan Cruijff Arena

Katie Lawson
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Best Practices

The Importance of Personalized Search

Only 8% of retailers personalize site search says new independent study. Learn how to get more revenue out of Site Search.

Katie Lawson
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Inside Bloomreach

PAIGE, Cengage Learning, UncommonGoods, and Cedar Fair Take Home brAwards!

At Bloomreach Connect San Francisco, four leading companies were recognized for their pioneering success in the Experience Era.

Katie Lawson
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Best Practices

What It Means to Build an Experience Business

How quick pivoting companies are re-focusing their digital efforts to create a better experience.

Katie Lawson
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Best Practices

Personalization and Hybrid Support for Single Page Applications

Read how Bloomreach’s content-based structure and server-side relevance provide personalization and hybrid support for Single Page Applications.

Katie Lawson
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Inside Bloomreach

10 Reasons to Attend Bloomreach Connect San Francisco

Top 10 ways Connect SFO will help you move your career forward.

Katie Lawson
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