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Mar 11, 2014

Elastic Path, Hippo and HintTech partner to offer customised experience-driven ecommerce

‘Ecommerce is increasingly about the shopping experience, rather than just buying. Having an online catalogue and smooth check-out process will not be enough to keep drawing customers in’ explains Mark Williams, Co-founder & Executive Vice President of Elastic Path. ‘Shoppers want to be entertained and seduced with a brand experience, traditionally the territory of the marketing department. With this partnership we aim to pave some of the way for our customers. In Hippo and HintTech we have found kindred spirits with a great deal of experience in delivering personal customer experience across all channels. We are confident that together we can help organizations deliver on their (ecommerce) revenue expectations.’

HintTech Chief Executive Officer, Bart Omlo adds ‘consumer expectations are not only changing the way marketing needs to operate, but are also affecting other business activities. This is already becoming apparent in ecommerce. The proliferation of available marketing technologies should already have motivated CMOs and CIOs into working more closely together. But if it hasn’t yet, then making the CMS a content hub for ecommerce activities is definitely a worthwhile first project. The combination of ‘best of breed’ solutions such as Hippo CMS and Elastic Path’s ecommerce platform is very interesting, particularly to large enterprises that require flexible and agile solutions that can be implemented quickly. The nature of both systems and companies makes them perfect partners and we are very pleased to join them in developing and marketing this experience-driven solution.’

‘Web environments of large enterprises, in our experience, are comprised of a whole set of applications,’ concludes Tjeerd Brenninkmeijer, Co-founder & Chief Marketing Officer of Hippo. ‘The same applies to ecommerce as well. In order to realize an ideal customer experience, PIM, DAM, ecommerce and web cms have to work seamlessly together. We share Elastic Path’s belief that it is more important to integrate quickly than to provide a full suite of solutions and are proud to go on this exciting ecommerce journey with such strong partners as HintTech and Elastic Path.’


Download for more information about the combination of CMS and ecommerce our whitepaper: 'CMS - a critical solution for today's ecommerce'