The Bloomreach Leadership Team

Raj De Datta

Raj De Datta is Co-Founder and CEO of BloomReach, a leading software platform for digital commerce experiences that powers brands representing 25% of retail eCommerce in the US and the UK. Raj is a multiple-time entrepreneur. Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing and was on the founding team of telecom company FirstMark Communications. Raj also worked in technology investment banking at Lazard Freres. Raj serves on the Council for Player Development for the US Tennis Association, as a Founder Partner at seed-stage venture capital firm Founder Collective and an individual investor in over 20 start-ups. Raj is the author of the bestselling book from Columbia University Press, “The Digital Seeker” which is a guide for digital teams to build winning experiences. He holds a BS in Electrical Engineering with a certificate in Public Policy and International affairs from Princeton University and an MBA with distinction from Harvard Business School. 

Christina Augustine

Christina leads Bloomreach’s efforts to arm customers with the tools and knowledge they need to successfully compete in demanding markets. She is a leading thinker in e-commerce, having been a manager at Bain & Co., focused on technology, retail and strategy. Christina is an experienced computer programmer who has concentrated on site search, merchandising and payments. She helped found e-commerce teams at both Hewlett Packard and Walmart. Christina holds a bachelor’s in mathematics from Saint Mary’s College and an MBA from Harvard Business School.

Cheryl Chavez

Chief Product Officer

Amanda Elam

Chief Marketing Officer

Uršula Kráľová

Chief People Officer

Dave Pomeroy

Dave leads BloomReach’s overall financial strategy as well as its people and legal teams. He comes to BloomReach from BDNA, following its successful acquisition by Flexera.  He has a wealth of experience in scaling up mid-market companies from his CFO roles at BDNA, Symphony Communications and Rhythm NewMedia.  In addition, Dave has held finance leadership positions at Apple, Yahoo! and Microsoft. He began his finance career as an audit supervisor for Ernst & Young in Palo Alto. 

David holds an MBA from the Wharton School and a BA from the University of California, Santa Barbara.
 

Rob Rosenthal

Rob is responsible for revenue at Bloomreach, including sales and new business, account management and customer success, as well as channel and partners. His career has spanned many years in sales and sales management. His two most recent stops before Bloomreach saw him build and lead the North American Hybris organization through its explosive growth and eventual acquisition by SAP, where he continued to lead sales as the business was integrated and expanded at SAP. Rob then moved to Adobe, first leading the specialist teams within the experience business, then leading the North and Latin America Adobe Marketing Cloud sales team for strategic new business accounts.

Brian Walker

Brian is veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce. He has held a wide range of roles across the marketplace - from practitioner to analyst to consultant to vendor - giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth. Prior to joining Bloomreach, Brian was Chief Strategy Officer at Amplience, Managing Director, Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, and led commerce technology research at Forrester Research. Brian has also held leadership positions at Amazon, Expedia, and Otto Group prior to that.

Xun Wang

Xun leads Bloomreach’s global engineering and operations team.  He is a veteran engineering executive with over 15 years of experience leading engineering teams. Xun is passionate about technology, complex engineering challenges, and building world-class teams.  In the consumer space, he led the team that created the world’s highest quality cloud gaming platform: Geforce Now. In the enterprise space, he led the team that built Medallia’s cloud platform. Xun holds a Computer Engineering degree from the University of Waterloo.

Raj De Datta

Raj De Datta is Co-Founder and CEO of BloomReach, a leading software platform for digital commerce experiences that powers brands representing 25% of retail eCommerce in the US and the UK. Raj is a multiple-time entrepreneur. Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing and was on the founding team of telecom company FirstMark Communications. Raj also worked in technology investment banking at Lazard Freres. Raj serves on the Council for Player Development for the US Tennis Association, as a Founder Partner at seed-stage venture capital firm Founder Collective and an individual investor in over 20 start-ups. Raj is the author of the bestselling book from Columbia University Press, “The Digital Seeker” which is a guide for digital teams to build winning experiences. He holds a BS in Electrical Engineering with a certificate in Public Policy and International affairs from Princeton University and an MBA with distinction from Harvard Business School. 

Ajay Agarwal

Ajay represents Bain Capital Ventures on the BloomReach Board. Ajay joined Bain in 2003 to focus on early stage mobile, internet, and software investments. Previously, he spent more than seven years at Trilogy Software. As head of sales and marketing, Ajay increased Trilogy’s annual revenue to $300 million. He led product expansion into new areas, such as enterprise pricing and enterprise incentive management. Before Trilogy, Ajay was a consultant with McKinsey & Co. He has a bachelor’s in electrical engineering from Stanford University and an MBA from Harvard Business School.

Peter Nieh

Peter is a founder of Lightspeed Venture Partners, covering the areas of cleantech, software and the internet. He has 14 years of venture capital experience and seven years of operating experience. Before Lightspeed, Peter worked in business development and product marketing at General Magic, a startup that developed an early mobile communication device. Peter also managed Acer’s portable PC business in North America, where he launched the company’s first laptops. Before Acer, Peter was a strategy consultant at Bain & Co. He worked at Apple while an undergraduate at Stanford University. Peter holds a bachelor’s in electrical engineering, a bachelor’s in economics and an MBA from Stanford.

Marcus Ryu

Marcus, who co-founded Guidewire in 2001, is the company’s president and CEO. He successfully led the company through an IPO and has built it into an enterprise that serves insurers in 25 countries. Before Guidewire, Marcus was vice president for strategy at Ariba and an engagement manager at McKinsey & Co. He serves as an independent director of Opower. He holds bachelor’s from both Princeton University and New College, Oxford University, where he was a Marshall Scholar.

Ravi Viswanathan

Ravi is Managing Partner at NewView Capital. He serves on or has served on a number of boards, including Boulder Wind Power, Braintree, Deeya Energy and Desire2Learn. Before joining NewView Capital, Ravi worked at Goldman, Sachs & Co. and Raychem Corp. He received an MBA from the Wharton School of the University of Pennsylvania and a doctorate in chemical engineering from the University of California, Santa Barbara. Ravi also received a bachelor’s in bioengineering from the University of Pennsylvania.

Hilarie Koplow-McAdams

An enterprise software veteran, Hilarie spent the last three decades at growth-stage technology companies in operating and board roles. Hilarie started her career at Oracle Corporation where she held a variety of roles over the course of 18 years, including senior vice president of Oracle Direct where she drove the company’s rapid growth in both the technology and applications markets. Most recently, Hilarie was President at New Relic, responsible for New Relic’s growth strategies as well as leading global sales, marketing, customer success, support, and business development. Prior to New Relic, Hilarie was at Salesforce, where she was named President and led the company’s worldwide sales teams and focused on growing the business globally. Hilarie joined Salesforce from Intuit where she was vice president of direct sales for small business and a member of the executive committee. Hilarie joined NEA in 2017 as a Venture Partner on the tech team, where she focuses on enterprise software and services.

Hilarie has a master’s degree in Public Policy from the University of Chicago and a bachelor’s degree from Mills College.

Benjamin Johnston

Prior to joining Sixth Street in 2018, Ben was a Vice President with Battery Ventures focused on venture capital & growth equity investments in the internet and software space. Previously, he was a Senior Equity Research Associate at Rutberg & Company and holds an MBA from the Wharton School at the University of Pennsylvania and a B.A. in Chemistry from Duke University.

Bain Capital Ventures

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Battery Ventures

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New Enterprise Associates

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Lightspeed Venture Partners

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Salesforce Ventures

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Six Street Growth

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