{"id":79297,"date":"2026-01-30T12:54:19","date_gmt":"2026-01-30T12:54:19","guid":{"rendered":"https:\/\/www.bloomreach.com\/en?post_type=use_cases&#038;p=79297"},"modified":"2026-01-30T13:53:23","modified_gmt":"2026-01-30T13:53:23","slug":"targeted-discounting-with-loomi-ai","status":"publish","type":"use_cases","link":"https:\/\/www.bloomreach.com\/de\/use-cases\/targeted-discounting-with-loomi-ai","title":{"rendered":"Targeted Discounting With Loomi AI"},"content":{"rendered":"\n<p>Stop over-discounting and increase your gross margin by 8-15% by identifying who actually needs an incentive to convert. This Loomi AI-powered use case lets you identify customer price sensitivity and predict CLTV in real time, then personalize the search experience and deliver the right offers to boost conversions.<\/p>\n","protected":false},"featured_media":79236,"parent":0,"menu_order":0,"template":"","use_cases_channels":[1292,1299,1298,1300],"use_cases_goals":[1303],"use_cases_products":[1310,1309],"use_cases_industries":[1313,1312,1314],"use_cases_metrics":[1322,1320,1321],"use_cases_tags":[1331,1357],"use_cases_pre_built":[],"class_list":["post-79297","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_channels-email","use_cases_channels-search","use_cases_channels-weblayers","use_cases_channels-website","use_cases_goals-acquire-customers","use_cases_products-autonomous-search","use_cases_products-marketing-automation","use_cases_industries-ecommerce","use_cases_industries-retail","use_cases_industries-travel-transporation","use_cases_metrics-average-order-value","use_cases_metrics-revenue","use_cases_metrics-revenue-per-visitor","use_cases_tags-ai","use_cases_tags-compound-value"],"acf":{"subtitle":"Increase Conversion Rates With Margin-Optimized Search and Targeted Discounting","x_position":26,"y_position":121,"gallery_images":"","why_marketers_love_title":"Why Marketers Turn to Bloomreach for Smart Pricing Strategies","why_marketers_love_content":"<span style=\"font-weight: 400;\">Marketers often rely on broad discounting strategies to drive conversions because they otherwise don\u2019t know which customers actually need an incentive to purchase. However, this leads to lost margin due to unnecessary discounts, and it gives luxury and premium buyers the wrong experience.\u00a0<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Loomi AI connects customer data and AI-powered predictions directly into search ranking and merchandising logic \u2014 in real time. This allows marketers to accurately predict customer value and price sensitivity, which translates into tailored campaigns and targeted offers that boost conversions while still protecting margins.<\/span>","campaign_variants_title":"Get Inspired: Activate Smart Pricing Strategies Effortlessly","campaign_variants_bottom_media":true,"media_section_media_type":"vidyard","media_section_self_hosted_media":null,"media_section_vidyard_uuid":"YowxndEGz6acx8BpnLX98U","campaign_variants":[{"tab_label":"Margin Optimization","tab_title":"AI-Powered Search and Discount Personalization","tab_icon":"website","pre_built":false,"tab_content":"<span style=\"font-weight: 400;\">Protect margins while maintaining conversions by personalizing search results and promotional offers based on customer price sensitivity and predicted lifetime value. Loomi AI automatically segments customers into dynamic groups:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Luxury shoppers<\/strong> (high AOV, low discount usage, high predicted CLTV)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Discount-sensitive shoppers<\/strong> (high promo usage, purchases during sales)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Value seekers<\/strong> (mixed behavior)<\/span><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Then, it activates these segments in real time across search, category pages, and promotional messaging. Premium shoppers see high-margin products boosted to the top of search results with deep discounts suppressed, while price-sensitive customers see sale items and strong value offers prioritized.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The system uses product margin attributes from your catalog combined with live customer behavior to optimize every interaction, enabling segment-specific weblayers that display promotions only when needed. This approach can increase full-price conversions by 15-25% among luxury segments, while reducing unnecessary discounting by 20-30%.<\/span>","quote":"Orchestrating targeted discounting and margin-optimized search using Loomi AI predictions, AutoSegments, and segmented search rules enables brands to increase gross margin by 8-15% on segmented traffic while maintaining or improving conversion rates. New York Pizza used this approach to identify discount-sensitive customers and target accordingly, achieving an 89% increase in conversion rates while driving 2% revenue uplift.","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""}],"how_it_works_title":"How It Works","how_it_works":[{"item":"<b>Loomi AI generates dynamic segments <\/b><span style=\"font-weight: 400;\">based on your audience\u2019s customer lifetime value and price sensitivity, which is predicted based on past behavior.<\/span>"},{"item":"<b>Segments can personalize recommendations and category merchandising<\/b><span style=\"font-weight: 400;\">, ensuring margin-aware personalization across the entire on-site experience. For example:<\/span>\r\n<ul>\r\n \t<li><span style=\"font-weight: 400;\">Luxury shoppers (high AOV, low discount usage, high predicted CLTV) see high-margin and premium items boosted to the top, with deep discounts suppressed.<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Discount-sensitive shoppers (high promotion usage, lower predicted CLTV) see sales items and strong value offers are prioritized.\u00a0<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Value seekers (mid-tier AOV and discount usage, mixed behavior) get a blended experience based on margin and promotional sensitivity. <\/span><\/li>\r\n<\/ul>"},{"item":"<b>The discount strategy is further refined<\/b><span style=\"font-weight: 400;\"> based on on-site customer behavior signals, so that promotions are only triggered when customers demonstrate discount sensitivity or hesitation.<\/span>"}],"case_studies_title":"","case_studies_subtitle":"","case_studies_item":"","case_studies_content":"","target_audience_title":"Target Audience for AI-Driven Margin Optimization","target_audience_content":"<span style=\"font-weight: 400;\">Brands with a large catalog of products with a range of prices, travel brands with price-sensitive customers, and retail\/beauty\/fashion brands with a mix of premium shoppers and discount seekers.<\/span>"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/79297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases"}],"about":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/types\/use_cases"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/79297\/revisions"}],"predecessor-version":[{"id":79301,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/79297\/revisions\/79301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media\/79236"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media?parent=79297"}],"wp:term":[{"taxonomy":"use_cases_channels","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_channels?post=79297"},{"taxonomy":"use_cases_goals","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_goals?post=79297"},{"taxonomy":"use_cases_products","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_products?post=79297"},{"taxonomy":"use_cases_industries","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_industries?post=79297"},{"taxonomy":"use_cases_metrics","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_metrics?post=79297"},{"taxonomy":"use_cases_tags","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_tags?post=79297"},{"taxonomy":"use_cases_pre_built","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_pre_built?post=79297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}