{"id":79290,"date":"2026-01-30T12:54:28","date_gmt":"2026-01-30T12:54:28","guid":{"rendered":"https:\/\/www.bloomreach.com\/en?post_type=use_cases&#038;p=79290"},"modified":"2026-03-20T13:32:52","modified_gmt":"2026-03-20T13:32:52","slug":"ai-driven-customer-acquisition","status":"publish","type":"use_cases","link":"https:\/\/www.bloomreach.com\/de\/use-cases\/ai-driven-customer-acquisition","title":{"rendered":"AI-Driven Customer Acquisition"},"content":{"rendered":"\n<p>With acquisition costs on the rise, marketers need to be more efficient with their ad budgets. Improve ROAS by 20-40% with AI-powered segmentation, and cut Customer Acquisition Costs (CAC). This Loomi AI-powered use case enables you to automatically surface your highest-value customers and prospects, so you can deliver more effective campaigns across ads, website, email, and SMS.<\/p>\n","protected":false},"featured_media":79245,"parent":0,"menu_order":0,"template":"","use_cases_channels":[1296,1292,1293],"use_cases_goals":[1303],"use_cases_products":[1309],"use_cases_industries":[1313,1316,1318,1315,1312,1314],"use_cases_metrics":[1322,1319,1320,1321],"use_cases_tags":[1331,1357,1332],"use_cases_pre_built":[1334],"class_list":["post-79290","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_channels-ad-audiences","use_cases_channels-email","use_cases_channels-sms-rcs","use_cases_goals-acquire-customers","use_cases_products-marketing-automation","use_cases_industries-ecommerce","use_cases_industries-financial-services","use_cases_industries-gaming","use_cases_industries-hospitality-restaurants","use_cases_industries-retail","use_cases_industries-travel-transporation","use_cases_metrics-average-order-value","use_cases_metrics-conversion-rate","use_cases_metrics-revenue","use_cases_metrics-revenue-per-visitor","use_cases_tags-ai","use_cases_tags-compound-value","use_cases_tags-omnichannel","use_cases_pre_built-yes"],"acf":{"subtitle":"Use Unified Customer Data To Optimize Ad Audiences and Acquire High-Value Customers","x_position":33,"y_position":121,"gallery_images":"","why_marketers_love_title":"Why Marketers Turn to Bloomreach for Customer Acquisition","why_marketers_love_content":"<span style=\"font-weight: 400;\">Marketers need better ways to connect their first-party data to their ad campaigns. Instead of juggling multiple tools to build audiences, activate campaigns, and measure results, Bloomreach brings everything together in one platform \u2014 making it easier to move faster and keep data consistent across channels. In particular, Bloomreach\u2019s AutoSegments feature combines first-party data from every channel with analytical segmentation to identify both high- and low-value pockets of customers.\u00a0<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Loomi AI automatically creates lookalike segments based on your highest-value customers, and you can further identify and exclude low-CLTV customers (e.g., high returners or those who\u2019ve opted out of email or SMS communications) to ensure you\u2019re spending your ad budget wisely.<\/span>","campaign_variants_title":"Get Inspired: Run Targeted Campaigns Using AI","campaign_variants_bottom_media":true,"media_section_media_type":"vidyard","media_section_self_hosted_media":null,"media_section_vidyard_uuid":"WNpWNj9ALTjGCVhrJ7g4LK","campaign_variants":[{"tab_label":"Omnichannel","tab_title":"AI-Driven Customer Acquisition","tab_icon":"omnichannel","pre_built":true,"tab_content":"<span style=\"font-weight: 400;\">Maximize efficiency by synchronizing audience targeting and suppression across paid ads, email, SMS, and owned channels from a single platform. Build AI segments once, then deploy them consistently across all channels, ensuring high-value lookalikes receive coordinated messaging while low-value customers are suppressed everywhere.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">For example:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create segments <\/b><span style=\"font-weight: 400;\">based on category affinity from browsing and searching behavior (e.g., customers who searched for \u201crunning\u201d or \u201cpremium skincare\u201d). This results in higher-quality seed audiences and lookalikes, and will help campaigns target people who actually show intent.\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use email\/SMS click and conversion data<\/b><span style=\"font-weight: 400;\"> to create segments. You can refine this further by focusing on specific categories and exclusions (e.g., \u201ccustomers who only engaged with the furniture category, not decor\u201d) to improve targeting and reduce wasted spend.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Suppress ad campaigns to low-CLTV segments<\/b><span style=\"font-weight: 400;\">, such as recent buyers, frequent returners, those who\u2019ve opted out of email and SMS marketing, and more. This will save you from paying to reach people who aren\u2019t likely to convert, while protecting your margins.\u00a0<\/span><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">The system automatically feeds engagement data from ad platforms and owned channels back into customer profiles, creating a flywheel effect where each channel interaction improves targeting in others.<\/span>\r\n\r\n<a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/ai-driven-customer-acquisition\">See Documentation<\/a>","quote":"Improve ROAS by 20-40% with AI-powered segmentation, and cut customer acquisition costs.","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Paid Ads","tab_title":"Paid Ad Optimization Using Audience Predictions","tab_icon":"ad-audiences","pre_built":true,"tab_content":"<span style=\"font-weight: 400;\">Optimize ad spend across Meta, Google, and TikTok with AI-powered audience segments built from unified first-party data. Loomi AI automatically identifies your highest-value customers based on purchase history, engagement patterns, and lifetime value, then creates lookalike audiences that target similar high-potential prospects. Simultaneously, the system excludes low-value segments like frequent returners, customers who opted out of communications, or those with negative profitability impact, preventing wasted ad spend on audiences unlikely to generate returns.<\/span>\r\n\r\n<a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/paid-ad-optimization-using-audience-predictions\">See Documentation<\/a>","quote":"O2 Slovakia reduced acquisition costs by up to 37% by using Loomi AI lookalike audiences powered by first-party data.","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""}],"how_it_works_title":"How It Works","how_it_works":[{"item":"<b>Loomi AI analyzes unified customer data<\/b><span style=\"font-weight: 400;\"> from all channels \u2014 web behavior, email engagement, purchase history, returns, and more \u2014 to automatically identify high-value customer patterns and low-value segments.<\/span>"},{"item":"<b>Loomi AI creates intelligent lookalike audiences<\/b><span style=\"font-weight: 400;\"> based on your highest lifetime value customers and builds suppression lists of unprofitable segments (like frequent returners or opted-out customers).<\/span>"},{"item":"<b>AI-powered segments automatically sync<\/b><span style=\"font-weight: 400;\"> to major ad platforms (e.g., Meta, Google) while reusing the same targeting logic across owned channels like email and SMS for consistent messaging, ensuring targeting, suppression, and measurement stay consistent everywhere.<\/span>"},{"item":"<b>Engagement data from ad platforms feeds back<\/b><span style=\"font-weight: 400;\"> into customer profiles, ensuring audience quality and targeting precision continuously improve over time.<\/span>"},{"item":"<b>Real-time performance tracking <\/b><span style=\"font-weight: 400;\">helps you keep track of the reduced acquisition costs and improved ROAS as your spend focuses on prospects most likely to become profitable long-term customers.<\/span>"}],"case_studies_title":"Campaigns Built Using Intelligent Customer Targeting","case_studies_subtitle":"","case_studies_item":53016,"case_studies_content":"<span style=\"font-weight: 400;\">British music and entertainment retailer HMV wanted to better optimize its ad campaigns, which is why the brand turned to Bloomreach. After using the Loomi AI-powered AutoSegments feature, HMV was able to find new customer segmentation opportunities, leading to a 14% lift in campaign revenue, a 34% increase in impressions, and a 425% boost to landing page views.<\/span>","target_audience_title":"Target Audience for AI-Based Conversion Optimization","target_audience_content":"<span style=\"font-weight: 400;\">Retail brands that are struggling with rising acquisition costs, financial services companies that are trying to optimize customer acquisition efficiency, and travel companies that are targeting high-value customer segments across paid and owned channels. <\/span>"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/79290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases"}],"about":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/types\/use_cases"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/79290\/revisions"}],"predecessor-version":[{"id":79295,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/79290\/revisions\/79295"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study\/53016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media\/79245"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media?parent=79290"}],"wp:term":[{"taxonomy":"use_cases_channels","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_channels?post=79290"},{"taxonomy":"use_cases_goals","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_goals?post=79290"},{"taxonomy":"use_cases_products","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_products?post=79290"},{"taxonomy":"use_cases_industries","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_industries?post=79290"},{"taxonomy":"use_cases_metrics","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_metrics?post=79290"},{"taxonomy":"use_cases_tags","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_tags?post=79290"},{"taxonomy":"use_cases_pre_built","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_pre_built?post=79290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}