Transform hesitant shoppers into committed buyers by strategically displaying their recently viewed products at key moments. When customers see that amazing denim jacket they browsed earlier appear at checkout or in an exit popup, they’re reminded of their initial interest and encouraged to complete the purchase. This subtle nudge leverages their existing product affinity to drive conversions.<\/p>\n\n\n\n
<\/p>\n","protected":false},"featured_media":30067,"parent":0,"menu_order":0,"template":"","use_cases_channels":[1298],"use_cases_goals":[1303],"use_cases_products":[1309],"use_cases_industries":[1313,1315,1312,1314],"use_cases_metrics":[1319,1320,1321],"use_cases_tags":[],"use_cases_pre_built":[1334],"class_list":["post-72188","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_channels-weblayers","use_cases_goals-acquire-customers","use_cases_products-marketing-automation","use_cases_industries-ecommerce","use_cases_industries-hospitality-restaurants","use_cases_industries-retail","use_cases_industries-travel-transporation","use_cases_metrics-conversion-rate","use_cases_metrics-revenue","use_cases_metrics-revenue-per-visitor","use_cases_pre_built-yes"],"acf":{"subtitle":"Convert Browsers Into Buyers With Strategic Product Reminders","x_position":17,"y_position":156,"gallery_images":[42428],"why_marketers_love_title":"Why Marketers Use Bloomreach for Recently Viewed Product Campaigns","why_marketers_love_content":"Customers frequently browse products without purchasing, representing massive missed revenue opportunities. You need to capitalize on their demonstrated interest before they forget or find alternatives elsewhere. Bloomreach Engagement makes it effortless to track viewing behavior and display personalized product reminders across touchpoints \u2014 from checkout overlays to exit-intent popups. Our AI automatically identifies the most compelling recently viewed items and presents them at optimal moments to maximize conversion impact.<\/span>","campaign_variants_title":"Get Inspired: Run Recently Viewed Recommendations as Campaigns","campaign_variants_bottom_media":true,"media_section_media_type":"vidyard","media_section_self_hosted_media":null,"media_section_vidyard_uuid":"bBZoNUue7xzc6TZhe8dp2G","campaign_variants":[{"tab_label":"On-Exit Banner","tab_title":"On-Exit Banner With Last-Viewed Items","tab_icon":"weblayers","pre_built":true,"tab_content":"A weblayer triggers when customers move their mouse toward browser tabs or the toolbar, displaying their last three viewed products in a compelling overlay. This strategic intervention catches customers at the moment of departure, giving them a final compelling reason to stay and complete their purchase. Studies show exit popups significantly outperform standard pages, with new users having less than a 10% chance of returning once they leave.<\/span>","quote":"\u201cStudies have shown that pages that use exit popups outperform in terms of conversion rate. Statistically speaking, a new user that lands on a page and then leaves has less than a 10% chance of ever returning.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Checkout Promo","tab_title":"Increase AOV by Showing Customers Their Last-Viewed Items at Checkout","tab_icon":"weblayers","pre_built":false,"tab_content":"Boost average order value by strategically displaying recently viewed products during the checkout process. When customers are already committed to purchasing, seeing that exact product they browsed earlier creates an irresistible opportunity for last-minute additions. This approach capitalizes on existing purchase intent while the customer is in a buying mindset, making additional purchases feel natural rather than pushy.<\/span>\r\n\r\nRecommended Products:<\/strong>\r\n