Social media ad audiences help you reach exactly the right customers on Google Ads and Facebook Ads using your first-party data. Instead of wasting budget on broad, uninterested audiences, you can retarget past customers, exclude engaged subscribers, or create lookalike audiences from your top performers. <\/p>\n\n\n\n
For example: Create a lookalike audience based on your highest-value customers to find similar prospects who are more likely to convert. Transform your advertising from spray-and-pray to surgical precision.<\/p>\n","protected":false},"featured_media":42405,"parent":0,"menu_order":0,"template":"","use_cases_channels":[1296],"use_cases_goals":[1301],"use_cases_products":[1309],"use_cases_industries":[1313,1312,1317,1314],"use_cases_metrics":[1319,1320,1321],"use_cases_tags":[],"use_cases_pre_built":[1334],"class_list":["post-72092","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_channels-ad-audiences","use_cases_goals-drive-traffic","use_cases_products-marketing-automation","use_cases_industries-ecommerce","use_cases_industries-retail","use_cases_industries-sports","use_cases_industries-travel-transporation","use_cases_metrics-conversion-rate","use_cases_metrics-revenue","use_cases_metrics-revenue-per-visitor","use_cases_pre_built-yes"],"acf":{"subtitle":"Target the Right Customers Through Google Ads and Facebook Ads With Precise Advertising","x_position":6,"y_position":156,"gallery_images":"","why_marketers_love_title":"Why Marketers Use Bloomreach for Social Media Advertising","why_marketers_love_content":"Most marketers struggle with wasteful ad spend targeting the wrong audiences, leading to poor campaign performance and budget drain. You need precise audience targeting that leverages your customer data to reach people who actually want your products.\u00a0<\/span>\r\n\r\nBloomreach Engagement streamlines this process by automatically syncing your customer segments to Google Ads and Facebook Ads, enabling you to:<\/span>\r\n\r\n- Retarget past customers\u00a0\u00a0<\/span>\r\n\r\n- Exclude existing subscribers\u00a0\u00a0<\/span>\r\n\r\n- Create high-performing lookalike audiences\u00a0\u00a0<\/span>\r\n\r\nThis data-driven approach helps you achieve your objectives with precision while minimizing unnecessary ad expenditures.<\/span>","campaign_variants_title":"Get Inspired: Improve Social Media Targeting","campaign_variants_bottom_media":false,"media_section_media_type":"self_hosted","media_section_self_hosted_media":null,"media_section_vidyard_uuid":"","campaign_variants":[{"tab_label":"Social Media Ad Audiences ","tab_title":"Social Media Ad Audiences ","tab_icon":"ad-audiences","pre_built":true,"tab_content":"Streamline your advertising efforts by ensuring you reach the right customers through Google Ads and Facebook Ads. Leveraging retargeting, you can efficiently reach past customers on third-party platforms, harnessing collected data to optimize your marketing strategies and significantly enhance campaign effectiveness.<\/span>\r\n\r\nAds audiences enable precise targeting, reaching your audience exactly where they are, while avoiding unnecessary spending on a broad, disinterested audience. Leverage your data to retarget, exclude engaged subscribers, or create lookalike audiences from your top customers. Achieve your objectives with precision and efficiency, minimizing wasteful ad expenditures.<\/span>\r\n\r\nThe prebuilt use case includes two scenarios:\u00a0\u00a0<\/span>\r\n\r\n- Ad audiences scenario - add to the audience\u00a0\u00a0<\/span>\r\n\r\n- Ad audiences scenario - remove from the audience<\/span>\r\n\r\n \r\n\r\nSee Documentation<\/a>","quote":"\u201cBy targeting the right audience, you can trim unnecessary ad expenditures while enhancing campaign performance.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""}],"how_it_works_title":"How It Works","how_it_works":[{"item":"Set up audience segments in Bloomreach Engagement based on customer behavior, purchase history, or engagement patterns \u2014 creating targeted groups like high-value customers, cart abandoners, or recent purchasers.<\/span>"},{"item":"Configure an automatic sync between Bloomreach Engagement and your Google Ads and Facebook Ads accounts to ensure your audiences stay current with real-time customer data.<\/span>"},{"item":"Create retargeting campaigns to reengage past customers who showed interest but didn't convert, bringing them back with personalized offers or product recommendations.<\/span>"},{"item":"Generate lookalike audiences based on your best customers, allowing platforms to find similar users who are statistically more likely to convert and become valuable customers.<\/span>"},{"item":"Monitor campaign performance and audience effectiveness through integrated analytics, optimizing your targeting strategy based on conversion rates and return on ad spend.<\/span>"}],"case_studies_title":"Campaigns Built Using Social Media Ad Segmentation","case_studies_subtitle":"","case_studies_item":6759,"case_studies_content":"In this case study, discover how O2, a leading telecommunications company, leveraged the first-party data gained from Bloomreach\u2019s tracking capabilities and utilized Bloomreach\u2019s ad targeting features to create more accurate lookalike audiences for its Facebook and Google campaigns.<\/span>\r\n\r\nThis resulted in a 37%<\/strong> savings in cost per conversion and a 60%<\/strong> reduction in cost per page visit. By leveraging predictive analytics and behavioral data, the brand optimized its campaigns to target customers most likely to make a purchase \u2014 aligning perfectly with your goal of maximizing ROI.<\/span>\r\n\r\nThis success showcases how similar strategies can empower your business to convert intent into action more effectively.<\/span>","target_audience_title":"Target Audience for Paid Social Media Campaigns","target_audience_content":"- Performance marketers and paid media specialists managing Google Ads and Facebook campaigns who need to maximize ROI and eliminate wasted ad spend\u00a0\u00a0<\/span>\r\n\r\n- Digital marketing managers focused on lowering customer acquisition costs and enhancing campaign efficiency\u00a0\u00a0<\/span>\r\n\r\n- Marketing operations professionals using customer data for audience segmentation and retargeting\u00a0\u00a0<\/span>\r\n\r\n- CMOs and marketing directors at retail, travel, hospitality, and financial services companies managing large advertising budgets requiring measurable returns on ad spend<\/span>"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/72092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases"}],"about":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/types\/use_cases"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/72092\/revisions"}],"predecessor-version":[{"id":72093,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/72092\/revisions\/72093"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study\/6759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media\/42405"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media?parent=72092"}],"wp:term":[{"taxonomy":"use_cases_channels","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_channels?post=72092"},{"taxonomy":"use_cases_goals","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_goals?post=72092"},{"taxonomy":"use_cases_products","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_products?post=72092"},{"taxonomy":"use_cases_industries","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_industries?post=72092"},{"taxonomy":"use_cases_metrics","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_metrics?post=72092"},{"taxonomy":"use_cases_tags","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_tags?post=72092"},{"taxonomy":"use_cases_pre_built","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_pre_built?post=72092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}