{"id":72081,"date":"2025-10-24T11:48:36","date_gmt":"2025-10-24T11:48:36","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=use_cases&#038;p=72081"},"modified":"2025-11-20T16:12:53","modified_gmt":"2025-11-20T16:12:53","slug":"contextual-personalization-incentives","status":"publish","type":"use_cases","link":"https:\/\/www.bloomreach.com\/de\/use-cases\/contextual-personalization-incentives","title":{"rendered":"Contextual Personalization: Incentives"},"content":{"rendered":"\n<p>Contextual personalization uses Loomi AI to automatically determine which offer (e.g., discount, free shipping, or upgrade) each customer is most likely to convert with. This means no more guessing or one-size-fits-all promotions.&nbsp;<\/p>\n\n\n\n<p>For example:\u00a0A budget-conscious customer near a store gets 10% off while a loyal customer receives free shipping for convenience. Smart targeting maximizes both conversion rates and profitability.\u00a0<\/p>\n","protected":false},"featured_media":30156,"parent":0,"menu_order":0,"template":"","use_cases_channels":[1292,1295,1293,1298],"use_cases_goals":[1304],"use_cases_products":[1309],"use_cases_industries":[1313,1315,1312,1317,1314],"use_cases_metrics":[1328,1322,1327,1320],"use_cases_tags":[1331,1332],"use_cases_pre_built":[1334],"class_list":["post-72081","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_channels-email","use_cases_channels-mobile-push-notif","use_cases_channels-sms-rcs","use_cases_channels-weblayers","use_cases_goals-increase-retention","use_cases_products-marketing-automation","use_cases_industries-ecommerce","use_cases_industries-hospitality-restaurants","use_cases_industries-retail","use_cases_industries-sports","use_cases_industries-travel-transporation","use_cases_metrics-active-subscribers","use_cases_metrics-average-order-value","use_cases_metrics-retention-rate","use_cases_metrics-revenue","use_cases_tags-ai","use_cases_tags-omnichannel","use_cases_pre_built-yes"],"acf":{"subtitle":"Show Each Customer the Most Compelling Offer Automatically","x_position":22,"y_position":331,"gallery_images":[30027,58459],"why_marketers_love_title":"Why Marketers Use Bloomreach for AI-Powered Contextual Personalization","why_marketers_love_content":"Running multiple offers simultaneously creates complexity \u2014 which promotion should each customer see? Traditional A\/B testing only reveals what works for the majority, leaving money on the table.\r\n\r\nBloomreach Engagement's contextual personalization solves this by automatically matching each individual visitor with their most compelling offer in real time.\r\n\r\nYou increase both conversions and profitability while delivering superior customer experiences that feel genuinely personal.","campaign_variants_title":"Get Inspired: Run Personalized Campaigns With Contextual AI","campaign_variants_bottom_media":false,"media_section_media_type":"self_hosted","media_section_self_hosted_media":null,"media_section_vidyard_uuid":"","campaign_variants":[{"tab_label":"Reactivation Campaign","tab_title":"Reactivation of Lapsing Customers With Contextual Personalization","tab_icon":"omnichannel","pre_built":true,"tab_content":"Don't let valuable customers slip away. Target key segments with personalized offers like free shipping or discounts, with AI automatically determining what will most likely engage each customer.\r\n\r\nDeploy this advanced use case to keep customers coming back and drive revenue through intelligent reactivation strategies.\r\n\r\n<a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/reactivation-of-lapsing-customers-with-contextual-personalization?_gl=1*1k8bbrr*_gcl_au*MTk3MTgwNzg5Ni4xNzUzNjg2OTQ3LjEyNDU4NTA0NjYuMTc1NzA2MTMxMC4xNzU3MDYxNTc1*_ga*ODcxMDM3NzQzLjE3NTM2ODY5NDc.*_ga_QNZ568TB7S*czE3NjExMzAzMDgkbzkzJGcxJHQxNzYxMTQwMTk3JGo0MyRsMCRoMA..\">See Documentation<\/a>","quote":"\u201cUse personalized emails to prevent key customers from lapsing, boosting revenue and retention.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Personalized Banner","tab_title":"How To Personalize Offers Based on Customer Preferences With Contextual Personalization","tab_icon":"weblayers","pre_built":false,"tab_content":"Improve customer understanding through contextual personalization to deliver the best possible experience.\r\n\r\nCreate multiple banner variants with different offers and match each to individual visitors based on their preferences. Unlike traditional A\/B testing, this approach uses AI and machine learning to determine which offer each customer is most likely to convert with, boosting conversion rates through intelligent personalization.\r\n\r\n<strong>Recommended Product:<\/strong>\r\n<ul>\r\n \t<li><a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/web-personalization\">Web Personalization<\/a><\/li>\r\n<\/ul>","quote":"","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"AI-Powered Profit Optimization","tab_title":"Use AI-Powered Contextual Personalization To Increase Profitability","tab_icon":"weblayers","pre_built":false,"tab_content":"Loomi AI automatically determines which offer each customer prefers based on their profile, keeping business profits in mind.\r\n\r\nShow the right deal to the right customer, whether it's free shipping for loyal customers or discounts for price-conscious shoppers.\r\n\r\nThis ensures maximum profitability and conversions by avoiding one-size-fits-all promotions.\r\n\r\nRecommended Product\r\n<ul>\r\n \t<li><a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/web-personalization\">Web Personalization<\/a><\/li>\r\n<\/ul>","quote":"","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""}],"how_it_works_title":"How It Works","how_it_works":[{"item":"Set up multiple promotional variants in Bloomreach Engagement, such as percentage discounts, free shipping offers, or product upgrades \u2014 each designed to appeal to different customer motivations."},{"item":"Loomi AI analyzes individual customer data, including purchase history, browsing behavior, spending patterns, location, and past responses to offers, to build comprehensive customer profiles."},{"item":"As each visitor arrives on your website, contextual personalization algorithms instantly evaluate which promotional offer has the highest likelihood of driving conversion while maintaining profitability goals."},{"item":"Customers see personalized promotions that match their preferences and shopping behavior, creating more compelling experiences that drive higher conversion rates."},{"item":"Loomi AI continuously learns from customer responses and optimizes offer selection in real time, improving personalization accuracy and business outcomes over time."}],"case_studies_title":"Campaigns Built Using Intelligent Personalization Strategies","case_studies_subtitle":"","case_studies_item":6830,"case_studies_content":"United Fashion Group\u2019s brand Topankovo boosted conversions by using Bloomreach Engagement with AI-powered contextual personalization.\r\n\r\nThrough a gamified scratch card banner, customers received tailored offers like free shipping or personalized discounts based on their behavior and preferences.\r\n\r\nThis AI-driven approach replaced time-consuming A\/B testing with real-time personalization, resulting in a <strong>20.4% engagement rate <\/strong>and <strong>43.75% conversion rate<\/strong>.\r\n\r\nBy meeting shoppers with relevant incentives, Topankovo turned browsers into buyers and significantly increased average order value.","target_audience_title":"Target Audience for Context-Aware Personalization","target_audience_content":"<ul>\r\n \t<li>Retail brands running multiple simultaneous promotions<\/li>\r\n \t<li>Ecommerce businesses with diverse customer segments<\/li>\r\n \t<li>Travel companies offering various booking incentives<\/li>\r\n \t<li>Hospitality brands with different pricing tiers<\/li>\r\n \t<li>Sports organisations balancing diverse fan segments, from local season ticket holders to global followers<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nParticularly valuable for businesses with complex offer structures or seasonal promotional strategies."},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/72081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases"}],"about":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/types\/use_cases"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/72081\/revisions"}],"predecessor-version":[{"id":72083,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/72081\/revisions\/72083"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study\/6830"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media\/58459"},{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media\/30027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media\/30156"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media?parent=72081"}],"wp:term":[{"taxonomy":"use_cases_channels","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_channels?post=72081"},{"taxonomy":"use_cases_goals","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_goals?post=72081"},{"taxonomy":"use_cases_products","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_products?post=72081"},{"taxonomy":"use_cases_industries","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_industries?post=72081"},{"taxonomy":"use_cases_metrics","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_metrics?post=72081"},{"taxonomy":"use_cases_tags","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_tags?post=72081"},{"taxonomy":"use_cases_pre_built","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_pre_built?post=72081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}