{"id":72067,"date":"2025-10-22T13:20:40","date_gmt":"2025-10-22T13:20:40","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=use_cases&#038;p=72067"},"modified":"2025-11-07T11:12:02","modified_gmt":"2025-11-07T11:12:02","slug":"ai-powered-guided-shopping","status":"publish","type":"use_cases","link":"https:\/\/www.bloomreach.com\/de\/use-cases\/ai-powered-guided-shopping","title":{"rendered":"AI-Powered Guided Shopping"},"content":{"rendered":"\n<p>AI-powered guided shopping transforms how customers discover and purchase products by providing real-time, personalized assistance throughout their journey. Like having a knowledgeable sales associate available 24\/7, this approach uses artificial intelligence to understand shopper intent and guide them to the perfect products.\u00a0<\/p>\n\n\n\n<p>For example, when a customer browses athletic wear, AI can instantly suggest complementary items based on their preferences and purchase history.\u00a0<\/p>\n\n\n\n<p>Ready to turn more browsers into buyers?<\/p>\n","protected":false},"featured_media":59922,"parent":0,"menu_order":0,"template":"","use_cases_channels":[1300],"use_cases_goals":[1303],"use_cases_products":[1311],"use_cases_industries":[1313,1312],"use_cases_metrics":[1322,1319,1320,1321],"use_cases_tags":[],"use_cases_pre_built":[],"class_list":["post-72067","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_channels-website","use_cases_goals-acquire-customers","use_cases_products-conversational-shopping","use_cases_industries-ecommerce","use_cases_industries-retail","use_cases_metrics-average-order-value","use_cases_metrics-conversion-rate","use_cases_metrics-revenue","use_cases_metrics-revenue-per-visitor"],"acf":{"subtitle":"Transform Browsing Into Buying With Intelligent Shopping Assistance","x_position":42,"y_position":16,"gallery_images":"","why_marketers_love_title":"Why Marketers Use Bloomreach for AI-Powered Shopping Experiences","why_marketers_love_content":"<span style=\"font-weight: 400;\">Over 70% of online shoppers abandon their sessions without purchasing because they struggle to find the right product or need guidance before committing. You lose valuable conversion opportunities when customers can't easily navigate your catalog or get the help they need.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Bloomreach Clarity acts as your virtual sales team, using AI to understand customer intent and provide real-time product recommendations. With commerce-first AI that knows your entire catalog, you can guide every shopper to their perfect purchase, increasing conversions while reducing decision-making friction.<\/span>","campaign_variants_title":"Get Inspired: Run Guided AI Shopping as a High-Converting Strategy","campaign_variants_bottom_media":false,"media_section_media_type":"self_hosted","media_section_self_hosted_media":null,"media_section_vidyard_uuid":"","campaign_variants":[{"tab_label":"AI-Powered Guided Shopping ","tab_title":"Boosting Conversions With AI-Powered Guided Shopping","tab_icon":"none","pre_built":false,"tab_content":"<span style=\"font-weight: 400;\">Transform browsing sessions into purchases with AI that acts as a virtual sales assistant throughout the shopping experience. Bloomreach Clarity dynamically assists shoppers based on their browsing behavior, offering tailored product suggestions and interactive discovery paths.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The AI-driven conversations surface the most relevant items from your catalog, leading to faster decision-making and higher conversion rates. This intelligent guidance reduces purchase friction while helping customers discover products they'll love.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Recommended Products: <\/span><a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\"><span style=\"font-weight: 400;\">Bloomreach Clarity<\/span><\/a>","quote":"","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""}],"how_it_works_title":"How It Works","how_it_works":[{"item":"<span style=\"font-weight: 400;\">AI analyzes real-time customer behavior, including browsing patterns, time spent on pages, and interaction signals, to understand shopper intent and preferences.<\/span>"},{"item":"<span style=\"font-weight: 400;\">Bloomreach Clarity integrates seamlessly into your website, appearing as an intelligent shopping assistant when customers need guidance.<\/span>"},{"item":"<span style=\"font-weight: 400;\">The AI shopping agent uses deep product catalog knowledge to surface the most relevant items based on customer preferences, budget, and browsing history.<\/span>"},{"item":"<span style=\"font-weight: 400;\">Smart interventions activate at key moments \u2014 when customers show hesitation, spend too long on a page, or appear ready to leave without purchasing.<\/span>"},{"item":"<span style=\"font-weight: 400;\">The system provides tailored recommendations that address specific customer needs, leading to faster decision-making and reduced shopping friction.<\/span>"},{"item":"<span style=\"font-weight: 400;\">Continuous learning from customer interactions improves recommendation accuracy and conversion rates over time, creating a smarter shopping experience.<\/span>"}],"case_studies_title":"","case_studies_subtitle":"","case_studies_item":"","case_studies_content":"","target_audience_title":"Target Audience for Personalized AI Shopping Journeys","target_audience_content":"<span style=\"font-weight: 400;\">Retail brands with extensive product catalogs, fashion and beauty companies where customers need styling guidance, electronics retailers explaining complex product features, and home goods brands helping customers visualize purchases.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Particularly valuable for businesses with high cart abandonment rates or long consideration cycles.<\/span>"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/72067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases"}],"about":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/types\/use_cases"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/72067\/revisions"}],"predecessor-version":[{"id":72069,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/72067\/revisions\/72069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media\/59922"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media?parent=72067"}],"wp:term":[{"taxonomy":"use_cases_channels","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_channels?post=72067"},{"taxonomy":"use_cases_goals","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_goals?post=72067"},{"taxonomy":"use_cases_products","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_products?post=72067"},{"taxonomy":"use_cases_industries","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_industries?post=72067"},{"taxonomy":"use_cases_metrics","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_metrics?post=72067"},{"taxonomy":"use_cases_tags","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_tags?post=72067"},{"taxonomy":"use_cases_pre_built","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_pre_built?post=72067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}