Transform casual website browsers into committed email subscribers with strategically placed subscription banners. These campaigns capture visitor interest at the perfect moment, offering compelling incentives like discounts or exclusive content.<\/p>\n\n\n\n
For example, a fashion retailer might offer 15% off the first purchase to visitors who subscribe during their first site visit, dramatically increasing both subscription rates and initial conversions.<\/p>\n\n\n\n
<\/p>\n","protected":false},"featured_media":73836,"parent":0,"menu_order":0,"template":"","use_cases_channels":[1294,1298],"use_cases_goals":[1302],"use_cases_products":[1309],"use_cases_industries":[1335,1313,1316,1318,1315,1312,1317,1314],"use_cases_metrics":[1319,1323,1320],"use_cases_tags":[1331],"use_cases_pre_built":[1334],"class_list":["post-71914","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_channels-browser-push-notif","use_cases_channels-weblayers","use_cases_goals-grow-database","use_cases_products-marketing-automation","use_cases_industries-b2b","use_cases_industries-ecommerce","use_cases_industries-financial-services","use_cases_industries-gaming","use_cases_industries-hospitality-restaurants","use_cases_industries-retail","use_cases_industries-sports","use_cases_industries-travel-transporation","use_cases_metrics-conversion-rate","use_cases_metrics-lead-generation","use_cases_metrics-revenue","use_cases_tags-ai","use_cases_pre_built-yes"],"acf":{"subtitle":"Convert Website Visitors Into Engaged Email Subscribers","x_position":7,"y_position":436,"gallery_images":[42440,72428,72432,72422,48974,75095],"why_marketers_love_title":"Why Marketers Use Bloomreach for Growing Email Lists","why_marketers_love_content":"Building a quality email subscriber base is critical for long-term revenue growth, but many marketers struggle with low conversion rates and invalid email addresses.\r\n\r\nBloomreach Engagement makes subscription campaigns effortless with AI-powered personalization, automated consent management, and prebuilt templates that have already proven successful for 1,400+ brands. 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The interactive banner proved to be a valuable tool for optimizing data collection and improving overall customer experience.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Single Opt-in Banner","tab_title":"Single Opt-in Subscription Banner","tab_icon":"weblayers","pre_built":true,"tab_content":"Streamline the subscription process with automated single opt-in banners that maximize conversion rates while maintaining data quality. This prebuilt solution removes friction from email capture by requiring just one step \u2014 email entry \u2014 while still validating addresses and managing consents automatically.\r\n\r\nThe web layer ensures that only an email address in the format of example@example.com gets through. Further, the web layer provides you with an opportunity to explain what it is that the customer is signing up for, and the benefits associated with it. Consent management is fully automated.\r\n\r\nThe banner ensures proper email formatting and provides clear messaging about subscription benefits, making it ideal for markets where double opt-in isn't required. This approach has delivered up to 69% improvement in lead capture for Bloomreach Engagement clients across diverse industries.","quote":"\u201cIn email marketing, senders are required to get permission from their contacts before they can send promotional emails to them. Many countries around the world have laws that require permission, or consent before email marketing communications can be sent. This Use Case has yielded up to a 69% improvement in leads captured for Bloomreach Engagement clients.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Double Opt-in Banner","tab_title":"Email Double Opt-in Subscription Banner","tab_icon":"weblayers","pre_built":true,"tab_content":"Ensure subscriber quality and compliance with automated double opt-in processes that improve deliverability and engagement rates. This prebuilt use case addresses the critical challenge of maintaining a clean, engaged subscriber list while meeting GDPR requirements.\r\n\r\nThe banner collects initial subscriptions, then automatically sends confirmation emails that subscribers must click to complete registration. This two-step verification process eliminates fake email addresses and confirms genuine interest, resulting in higher open rates and better inbox placement for all your future campaigns.","quote":"\u201cWith email marketing laws like GDPR emphasizing the need to obtain consent from your\r\nsubscribers, double opt-in qualifies as the best possible solution.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"AI-Segmented Banner","tab_title":"AI-Segmented Single Opt-in Email Subscription Banner","tab_icon":"weblayers","pre_built":true,"tab_content":"Let AI optimize subscription campaigns by automatically showing the most effective banner variant to each visitor based on their behavior and characteristics. This advanced pre-built use case moves beyond traditional A\/B testing by using contextual personalization to serve different incentives \u2014 like free shipping versus discount codes \u2014 to different visitor segments in real-time. The AI learns from historical data to determine which offers resonate best with specific customer types, dramatically improving conversion rates compared to one-size-fits-all approaches.\r\n\r\nSee Documentation<\/a>","quote":"\u201cWhile A\/B testing serves you the overall best variant of your tested campaign based on average performance, contextual personalization serves you what is best for each of your customers based on the contexts in which they are found.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Web Push","tab_title":"Web Push Subscription Banner","tab_icon":"browser-push-notif","pre_built":true,"tab_content":"Drive engagement across multiple channels by collecting web push notification consents directly from website visitors. This prebuilt use case addresses the challenge of limited customer touchpoints by expanding your communication channels beyond email alone.\r\n\r\nThe banner prompts visitors with clear messaging about notification benefits, then triggers the browser's native permission request. Once confirmed, you can send time-sensitive promotions, product updates, and personalized content directly to their desktop or mobile device. This multichannel approach significantly increases customer lifetime value and engagement rates.","quote":"\u201cBy asking visitors whether they\u2019d like web push notifications directly, you can increase the number of channels through which you can target them. This leads to increased engagement, loyalty, and conversion.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Multi-step Banner","tab_title":"Email Subscription Banner for Double Opt-in and Customer Preferences","tab_icon":"weblayers","pre_built":true,"tab_content":"Customers are shown a multi-step weblayer that prompts them to enter information about themselves (e.g., gender, preferred email frequency) and subscribe to a newsletter. This information can be used later in conjunction with predictions to extrapolate insights about the entire customer base. Subscription is confirmed with a double opt-in email.\r\n\r\nCollecting zero-party data is helpful for personalization and customer experience. Customers can share their preferences, improve their relationship with the brand, and receive more relevant communication. At the same time, double opt-in subscription confirmation assures more reliable subscribers. After subscription confirmation, customers can receive a voucher for discount.","quote":"\u201cDeploy a simple banner to increase satisfaction and customer experience by building long-term relationships with customers based on their preferences.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""}],"how_it_works_title":"How It Works","how_it_works":[{"item":"Strategic Placement and Timing.<\/strong> Trigger subscription banners when visitors are most engaged, using behavioral data to display offers at optimal moments across your website."},{"item":"Personalized Incentives.<\/strong> Match visitor preferences \u2014 AI determines whether to show discount codes, free shipping offers, or exclusive content access based on individual browsing patterns."},{"item":"Zero-Party Data Collection.<\/strong> Gather customer preferences like communication frequency, interests, and demographics through interactive forms that enhance the subscription experience.\r\n\r\n "},{"item":"Consent Management.<\/strong> Handle single or double opt-in processes automatically, sending confirmation emails and managing subscriber preferences in compliance with GDPR and other regulations."},{"item":"Cross-Channel Expansion.<\/strong> Offer web push notification subscriptions and SMS opt-ins, creating multiple touchpoints for ongoing customer engagement beyond email alone."}],"case_studies_title":" Campaigns Using Banners to Drive Email Subscriptions","case_studies_subtitle":"","case_studies_item":74965,"case_studies_content":"Fairphone leveraged Bloomreach Engagement's sticky banners on spare parts pages to capture new newsletter subscribers while promoting their sustainability campaign. 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