Stop wasting ad spend on customers already engaged through email. Optimize your paid advertising budget by targeting only those customers who haven’t opened recent email campaigns, creating a smarter, more cost-effective approach that maximizes revenue from every dollar spent while reducing customer acquisition costs.<\/p>\n\n\n\n
<\/p>\n","protected":false},"featured_media":42350,"parent":0,"menu_order":0,"template":"","use_cases_channels":[1296],"use_cases_goals":[1301],"use_cases_products":[1309],"use_cases_industries":[1335,1313,1316,1318,1315,1312,1317,1314],"use_cases_metrics":[1319,1320,1321],"use_cases_tags":[],"use_cases_pre_built":[],"class_list":["post-71907","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_channels-ad-audiences","use_cases_goals-drive-traffic","use_cases_products-marketing-automation","use_cases_industries-b2b","use_cases_industries-ecommerce","use_cases_industries-financial-services","use_cases_industries-gaming","use_cases_industries-hospitality-restaurants","use_cases_industries-retail","use_cases_industries-sports","use_cases_industries-travel-transporation","use_cases_metrics-conversion-rate","use_cases_metrics-revenue","use_cases_metrics-revenue-per-visitor"],"acf":{"subtitle":"Target Ads to Customers Who Don't Open Emails","x_position":22,"y_position":156,"gallery_images":[30006],"why_marketers_love_title":"Why Marketers Use Bloomreach for Email Engagement Optimization","why_marketers_love_content":"Many businesses over-advertise to customers already actively engaged through email, wasting precious marketing budget that could be spent on attracting new customers. Bloomreach Engagement helps you optimize ad targeting based on real-time email engagement data, ensuring your paid campaigns reach only those customers who need additional touchpoints. This strategic approach reduces customer acquisition costs while increasing overall campaign effectiveness through intelligent audience segmentation.","campaign_variants_title":"Get Inspired: Run Paid Ad Campaigns Optimized for Email Signups","campaign_variants_bottom_media":false,"media_section_media_type":"self_hosted","media_section_self_hosted_media":null,"media_section_vidyard_uuid":"","campaign_variants":[{"tab_label":"Ad Audiences","tab_title":"Paid Ads Optimized for Email Engagement","tab_icon":"ad-audiences","pre_built":true,"tab_content":"Create ad audiences based on email engagement to avoid targeting customers who have already engaged via email. This sophisticated approach helps you target only those who are less likely to open emails, enabling more effective budget allocation and increased revenue. Spending your marketing budget wisely becomes effortless when you combine personalized emailing and ad targeting into a powerful marketing campaign that maximizes your resources and time.\r\n\r\nSee Documentation<\/a>","quote":"\u201cCombine personalized emailing and ad targeting into a powerful marketing campaign that is more cost-effective with your resources and time!\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Unengaged Audience","tab_title":"Target Ads to Audiences Who Haven't Opened an Email or SMS","tab_icon":"ad-audiences","pre_built":false,"tab_content":"Capture missed conversion opportunities by retargeting audiences who haven't opened emails or SMS communications. For example, if a customer didn't open your email or SMS campaign, target them with ads via Instagram to make sure that your message and promotion hits home. This approach improves customer experience and increases engagement across multiple touchpoints.\r\n\r\nRecommended Products\r\n