{"id":71858,"date":"2025-10-21T11:40:09","date_gmt":"2025-10-21T11:40:09","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=use_cases&p=71858"},"modified":"2026-02-05T12:17:45","modified_gmt":"2026-02-05T12:17:45","slug":"omnichannel-targeting","status":"publish","type":"use_cases","link":"https:\/\/www.bloomreach.com\/de\/use-cases\/omnichannel-targeting","title":{"rendered":"Omnichannel Targeting"},"content":{"rendered":"\n

Maximize marketing efficiency by identifying which customers can be reached across different channels and which channel works best for each individual. This strategic overview reveals your omnichannel potential, showing exactly where your customers are most engaged. For example, you might discover that high-value customers prefer email while new subscribers respond better to SMS. Transform scattered channel efforts into a coordinated strategy that reaches every customer through their preferred touchpoint.
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You need clear visibility into your omnichannel reach and the intelligence to prioritize the right channel for each customer. Bloomreach Engagement provides comprehensive channel insights and next best channel logic powered by Loomi AI, enabling you to optimize campaign strategies by ensuring the right customers are reached on the right channels. This will help you improve your overall marketing efficiency and maximize ROI across your entire channel mix.<\/span>","campaign_variants_title":"Run Cross-Channel Marketing With Bloomreach","campaign_variants_bottom_media":false,"media_section_media_type":"self_hosted","media_section_self_hosted_media":null,"media_section_vidyard_uuid":"","campaign_variants":[{"tab_label":"Analytics Dashboard ","tab_title":"Omnichannel Overview","tab_icon":"none","pre_built":true,"tab_content":"Get comprehensive insights into your customer reach across all marketing channels with intelligent next best channel prioritization. This prebuilt solution analyzes your subscriber base to determine omnichannel campaign viability and identifies the most effective channel for each customer. Essential for optimizing campaign strategies and ensuring maximum marketing efficiency across your entire channel ecosystem.<\/span>\r\n\r\nSee Documentation<\/a>","quote":"","quote_name":"","quote_position":"","media_type":"vidyard","self_hosted_media":"","vidyard_uuid":"mdv6XPST6V8uS6dEC5BPcZ"}],"how_it_works_title":"How It Works","how_it_works":[{"item":"Analyze your customer database to identify which customers have active profiles across email, SMS, mobile app, and other marketing channels, creating a comprehensive view of your omnichannel reach potential.<\/span>"},{"item":"Generate detailed reports showing exactly how many customers can be targeted through single channels versus multiple channel combinations, helping you understand the true scope of your omnichannel opportunities.<\/span>"},{"item":"Apply Loomi AI-powered next best channel logic to analyze customer engagement patterns, response rates, and preferences across all touchpoints to determine the optimal channel for each individual customer.<\/span>"},{"item":"Use insights to prioritize channel investments and optimize campaign strategies, ensuring marketing budgets are allocated to channels with the highest potential for customer engagement and conversion.<\/span>"}],"case_studies_title":"Campaigns Built Using Omnichannel Strategy","case_studies_subtitle":"","case_studies_item":6965,"case_studies_content":"See how Notino, Europe\u2019s largest beauty-specialist online retailer, optimized customer targeting across all marketing channels using Bloomreach Engagement. By unifying customer data into a single customer view, Notino crafted hyper-personalized omnichannel campaigns across email, SMS, mobile push, and ads. This data-driven approach led to a 63% increase in conversion rates<\/strong> for Google Ads in the UK and demonstrated impressive performance from SMS, with 11% of Black Friday orders<\/strong> completed via that channel. If you\u2019re looking to enhance your omnichannel strategy and target the right customers on the right channels, Notino\u2019s success offers a powerful example.<\/span>","target_audience_title":"Target Audience for Omnichannel Marketing","target_audience_content":"Retail brands managing multiple customer touchpoints, travel companies coordinating email and mobile campaigns, hospitality businesses optimizing guest communication channels, and any organization seeking to maximize marketing efficiency across channels. Particularly valuable for businesses with diverse customer bases and established multi-channel marketing programs.<\/span>"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/71858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases"}],"about":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/types\/use_cases"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/71858\/revisions"}],"predecessor-version":[{"id":71859,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases\/71858\/revisions\/71859"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study\/6965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media\/72255"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media?parent=71858"}],"wp:term":[{"taxonomy":"use_cases_channels","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_channels?post=71858"},{"taxonomy":"use_cases_goals","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_goals?post=71858"},{"taxonomy":"use_cases_products","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_products?post=71858"},{"taxonomy":"use_cases_industries","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_industries?post=71858"},{"taxonomy":"use_cases_metrics","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_metrics?post=71858"},{"taxonomy":"use_cases_tags","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_tags?post=71858"},{"taxonomy":"use_cases_pre_built","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/use_cases_pre_built?post=71858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}