{"id":39462,"date":"2024-05-29T21:16:45","date_gmt":"2024-05-29T21:16:45","guid":{"rendered":"https:\/\/www.bloomreach.com\/products\/content\/content-personalisierung"},"modified":"2024-07-04T09:06:16","modified_gmt":"2024-07-04T09:06:16","slug":"content-personalisierung","status":"publish","type":"products","link":"https:\/\/www.bloomreach.com\/de\/produkte\/content\/content-personalisierung","title":{"rendered":"Content Personalisierung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39462\" class=\"elementor elementor-39462 elementor-25475\" data-elementor-post-type=\"products\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42e14a19 e-con-full e-flex e-con e-parent\" data-id=\"42e14a19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3908712d e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3908712d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-581de6b6 elementor-widget__width-initial elementor-absolute e-transform no_border_radius elementor-widget elementor-widget-image\" data-id=\"581de6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/br_background_pattern_1.svg\" class=\"attachment-full size-full wp-image-2024\" alt=\"br_background_pattern_1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c5fa76 elementor-widget__width-initial elementor-absolute e-transform no_border_radius elementor-widget elementor-widget-image\" data-id=\"43c5fa76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/br_background_pattern_2.svg\" class=\"attachment-full size-full wp-image-2032\" alt=\"br_background_pattern_2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43444f09 e-flex e-con-boxed e-con e-child\" data-id=\"43444f09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-565ef017 e-con-full e-flex e-con e-child\" data-id=\"565ef017\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ebb134d e-con-full e-flex e-con e-child\" data-id=\"1ebb134d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79901b61 elementor-widget elementor-widget-heading\" data-id=\"79901b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Content Personalisierung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8980 elementor-widget elementor-widget-heading\" data-id=\"8b8980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Gestalten Sie personalisierte Erlebnisse f\u00fcr jeden Kunden<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d750027 elementor-widget elementor-widget-text-editor\" data-id=\"5d750027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erstellen Sie konstant personalisierte Customer Journeys durch die Personalsisierung der Inhalte Ihrer Website f\u00fcr jeden Besucher.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-539e12c5 br_button button_blue icon-16 elementor-widget-mobile__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"539e12c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#features\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M8 12.6657C7.73333 12.6657 7.48267 12.5617 7.294 12.3737L0.146667 5.22705C0.052 5.13238 0 5.00705 0 4.87305C0 4.73971 0.052 4.61371 0.146667 4.51971C0.241333 4.42505 0.366667 4.37305 0.5 4.37305C0.633333 4.37305 0.759333 4.42505 0.853333 4.51971L8 11.6657L15.1467 4.51971C15.2413 4.42505 15.3667 4.37305 15.5 4.37305C15.6333 4.37305 15.7593 4.42505 15.8533 4.51971C15.948 4.61438 16 4.73971 16 4.87305C16 5.00638 15.948 5.13238 15.8533 5.22638L8.70667 12.373C8.51867 12.5617 8.26733 12.6657 8 12.6657Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Features entdecken<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-305c84d9 e-flex e-con-boxed e-con e-parent\" data-id=\"305c84d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d21f0a4 e-flex e-con-boxed e-con e-child\" data-id=\"d21f0a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69ebafa elementor-widget elementor-widget-heading\" data-id=\"69ebafa\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"#features\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd0d1cc e-con-full e-flex e-con e-child\" data-id=\"dd0d1cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5849ae elementor-widget elementor-widget-video\" data-id=\"c5849ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/01_wysiwyg.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8558a e-con-full e-flex e-con e-child\" data-id=\"4a8558a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e757bad elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e757bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inhalte nach Zielgruppensegmenten personalisieren<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c5870 elementor-widget elementor-widget-text-editor\" data-id=\"28c5870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\">\n<section id=\"\" class=\"BannerDoc_ImageLeft pt-0 pb-md-80 pb-lg-120\">\n<div class=\"container\">\n<div class=\"row align-items-center\">\n<div class=\"col-md-6 col-lg-5 offset-lg-1 pl-lg-4\">\n<div class=\"text-opacity-8\">\n<p>Erstellen Sie Variationen von jedem Inhalt und zeigen Sie Ihren verschiedenen Zielgruppen genau die Inhalte, die sie am meisten interessieren. Das Beste daran? Sie k\u00f6nnen all dies ohne die Hilfe Ihres Design- oder IT-Teams umsetzen.<\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d532603 e-con-full e-flex e-con e-child\" data-id=\"d532603\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faffe00 elementor-widget elementor-widget-video\" data-id=\"faffe00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/bloomreach_web_07.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53bf50f e-con-full e-flex e-con e-child\" data-id=\"53bf50f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f4202 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b8f4202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ma\u00dfgeschneiderte Seitenlayouts f\u00fcr verschiedene K\u00e4ufer\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa70962 elementor-widget elementor-widget-text-editor\" data-id=\"fa70962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ordnen Sie jedes beliebige Element flexibel auf Ihrer E-Commerce Website an \u2013z. B. Texte, Bilder oder Men\u00fcpunkte\u2013 und erstellen Sie individuelle Layouts, die den Vorlieben jedes Besuchers gerecht werden. Dies verringert nicht nur die Absprungrate sondern sorgt auch daf\u00fcr, dass sich Ihre Besucher mehr mit den Produkten und Dienstleistungen besch\u00e4ftigen und Ihrem Unternehmen letztlich h\u00f6here Ums\u00e4tze erwirtschaften.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aec30dd e-con-full e-flex e-con e-child\" data-id=\"aec30dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f0bbc elementor-widget elementor-widget-video\" data-id=\"b4f0bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/bloomreach_web_08.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbf4b78 e-con-full e-flex e-con e-child\" data-id=\"dbf4b78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-626b961 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"626b961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ihre Website als Teil einer nahtlosen Customer Journey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1080bd5 elementor-widget elementor-widget-text-editor\" data-id=\"1080bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\">\n<section id=\"\" class=\"BannerDoc_ImageLeft pt-0 pb-md-80 pb-lg-120\">\n<div class=\"container\">\n<div class=\"row align-items-center\">\n<div class=\"col-md-6 col-lg-5 offset-lg-1 pl-lg-4\">\n<div class=\"text-opacity-8\">\n<p>Schaffen Sie ein einheitliches, personalisiertes Erlebnis \u00fcber die gesamte Customer Journey hinweg. Koordinieren und konsolidieren Sie Ihre Touchpoints und bringen Sie sie in Einklang mit Ihrer umfassenden Marketingstrategie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aefa63 e-con-full e-flex e-con e-child\" data-id=\"6aefa63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a1755 elementor-widget elementor-widget-video\" data-id=\"d7a1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/bloomreach_web_09.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bde63a0 e-con-full e-flex e-con e-child\" data-id=\"bde63a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-560f0c7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"560f0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalisieren &amp; skalieren Sie Ihre Website f\u00fcr umfassende Marketing Kampagnen <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1719c5f elementor-widget elementor-widget-text-editor\" data-id=\"1719c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gruppieren Sie einfach personalisierte Inhalts\u00e4nderungen f\u00fcr bestimmte Marketingkampagnen und l\u00f6sen Sie Workflows aus. Oder f\u00fcgen Sie nahtlos personalisierte Erlebnisse wie Treue- und Urlaubskampagnen ein. So sprechen Sie den richtigen Kunden mit der richtigen Botschaft zur richtigen Zeit an.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db32223 e-flex e-con-boxed e-con e-child\" data-id=\"db32223\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b857b2f e-con-full e-flex e-con e-child\" data-id=\"b857b2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e79f1f elementor-widget elementor-widget-heading\" data-id=\"9e79f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Bloomreach Content<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0301664 elementor-widget elementor-widget-heading\" data-id=\"0301664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"font-family: var( --e-global-typography-8d367d6-font-family ), Sans-serif;font-weight: var( --e-global-typography-8d367d6-font-weight );line-height: var( --e-global-typography-8d367d6-line-height );font-size: var( --e-global-typography-8d367d6-font-size );text-transform: none;font-style: normal;letter-spacing: normal\">\u00c4hnliche Produkte ansehen<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8852902 e-con-full e-flex e-con e-child\" data-id=\"8852902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-aa45244 e-con-full product_box e-flex e-con e-child\" data-id=\"aa45244\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#\">\n\t\t<div class=\"elementor-element elementor-element-a2584d0 e-con-full e-flex e-con e-child\" data-id=\"a2584d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0831c20 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0831c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-messages-people-user-bubble-square\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c33468d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c33468d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalisierung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f73c7c elementor-widget elementor-widget-text-editor\" data-id=\"2f73c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit Bloomreach passen Sie Ihr Web- und Mobile-Angebot umfassend an \u2013 von Nachrichten, Layouts, Bannern, Bildern, Produkten und vielem mehr. Unsere Personalisierung passt sich in Echtzeit an das Verhalten Ihrer Besucher an und schafft so maximale Relevanz und Personalisierung.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6345171 elementor-widget__width-initial elementor-absolute product_button_icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6345171\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><rect y=\"0.495117\" width=\"24\" height=\"24\" rx=\"12\" fill=\"#14A1D0\"><\/rect><path d=\"M15.1875 9.24512C15.4922 9.24512 15.75 9.50293 15.75 9.80762V15.4326C15.75 15.7607 15.4922 15.9951 15.1875 15.9951C14.8594 15.9951 14.625 15.7607 14.625 15.4326V11.167L9.21094 16.5811C8.97656 16.8154 8.625 16.8154 8.41406 16.5811C8.17969 16.3701 8.17969 16.0186 8.41406 15.8076L13.8281 10.3936H9.5625C9.23438 10.3936 9 10.1357 9 9.83105C9 9.50293 9.23438 9.26855 9.5625 9.26855H15.1875V9.24512Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd2027e e-con-full call_to_action_link e-flex e-con e-child\" data-id=\"bd2027e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4defc7 elementor-widget elementor-widget-heading\" data-id=\"e4defc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mehr erfahren<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4517ce3 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4517ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><path d=\"M9.87079 16.9496L15.5778 11.2426L9.87079 5.53564L8.45679 6.94964L12.7498 11.2426L8.45679 15.5356L9.87079 16.9496Z\" fill=\"#019ACE\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-4af1efd e-con-full product_box e-flex e-con e-child\" data-id=\"4af1efd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#\">\n\t\t<div class=\"elementor-element elementor-element-37f7ac7 e-con-full e-flex e-con e-child\" data-id=\"37f7ac7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e5059 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b4e5059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-ui-webpage-bullets\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e566bd elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6e566bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Erlebnisse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af0778 elementor-widget elementor-widget-text-editor\" data-id=\"1af0778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schaffen Sie \u00fcberzeugende Erlebnisse, indem Sie Inhalte und Produkte nahtlos miteinander verbinden und h\u00f6here Conversion Rates erzielen. Mit den headless Drag&amp;Drop-Previews f\u00fcr die Seitenbearbeitung behalten Sie Ihre Markenkonsistenz ganz einfach im Blick.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741edc0 elementor-widget__width-initial elementor-absolute product_button_icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"741edc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><rect y=\"0.495117\" width=\"24\" height=\"24\" rx=\"12\" fill=\"#14A1D0\"><\/rect><path d=\"M15.1875 9.24512C15.4922 9.24512 15.75 9.50293 15.75 9.80762V15.4326C15.75 15.7607 15.4922 15.9951 15.1875 15.9951C14.8594 15.9951 14.625 15.7607 14.625 15.4326V11.167L9.21094 16.5811C8.97656 16.8154 8.625 16.8154 8.41406 16.5811C8.17969 16.3701 8.17969 16.0186 8.41406 15.8076L13.8281 10.3936H9.5625C9.23438 10.3936 9 10.1357 9 9.83105C9 9.50293 9.23438 9.26855 9.5625 9.26855H15.1875V9.24512Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee7b330 e-con-full call_to_action_link e-flex e-con e-child\" data-id=\"ee7b330\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7393c elementor-widget elementor-widget-heading\" data-id=\"7e7393c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mehr erfahren<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dddb03 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8dddb03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><path d=\"M9.87079 16.9496L15.5778 11.2426L9.87079 5.53564L8.45679 6.94964L12.7498 11.2426L8.45679 15.5356L9.87079 16.9496Z\" fill=\"#019ACE\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-9c5304d e-con-full product_box e-flex e-con e-child\" data-id=\"9c5304d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#\">\n\t\t<div class=\"elementor-element elementor-element-c5941ba e-con-full e-flex e-con e-child\" data-id=\"c5941ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbde0e elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2dbde0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-content-pencil-write\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e1907 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d4e1907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Omnichannel-Inhalte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8508b0f elementor-widget elementor-widget-text-editor\" data-id=\"8508b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Passen Sie Ihre Inhalte so an, dass Sie Ihre Kunden \u00fcber alle Touchpoints hinweg erreichen. Optimieren Sie Ihre Abl\u00e4ufe mit zentralisiertem Omnichannel-Management und ausgefeilten Workflows.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f168a elementor-widget__width-initial elementor-absolute product_button_icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"01f168a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><rect y=\"0.495117\" width=\"24\" height=\"24\" rx=\"12\" fill=\"#14A1D0\"><\/rect><path d=\"M15.1875 9.24512C15.4922 9.24512 15.75 9.50293 15.75 9.80762V15.4326C15.75 15.7607 15.4922 15.9951 15.1875 15.9951C14.8594 15.9951 14.625 15.7607 14.625 15.4326V11.167L9.21094 16.5811C8.97656 16.8154 8.625 16.8154 8.41406 16.5811C8.17969 16.3701 8.17969 16.0186 8.41406 15.8076L13.8281 10.3936H9.5625C9.23438 10.3936 9 10.1357 9 9.83105C9 9.50293 9.23438 9.26855 9.5625 9.26855H15.1875V9.24512Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9aee623 e-con-full call_to_action_link e-flex e-con e-child\" data-id=\"9aee623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4dc1ed elementor-widget elementor-widget-heading\" data-id=\"f4dc1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mehr erfahren<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e20580 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6e20580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><path d=\"M9.87079 16.9496L15.5778 11.2426L9.87079 5.53564L8.45679 6.94964L12.7498 11.2426L8.45679 15.5356L9.87079 16.9496Z\" fill=\"#019ACE\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-948d241 e-flex e-con-boxed e-con e-child\" data-id=\"948d241\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f8772 elementor-widget elementor-widget-heading\" data-id=\"d7f8772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bloomreach in der Praxis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e9ffe elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-vidyard_widget\" data-id=\"f1e9ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vidyard_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img decoding=\"async\" style=\"width: 100%; margin: auto; display: block;\" class=\"vidyard-player-embed\" src=\"https:\/\/play.vidyard.com\/DW74BKhRygfF7Wt8vLg6qS.jpg\" data-uuid=\"DW74BKhRygfF7Wt8vLg6qS\" data-v=\"4\" data-type=\"lightbox\"\/><script>window.vidyardEmbed.api.renderDOMPlayers()<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f642945 e-flex e-con-boxed e-con e-parent\" data-id=\"4f642945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3233928e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3233928e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs zur Personalisierung von Inhalten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57dac08d br_accordion elementor-widget elementor-widget-n-accordion\" data-id=\"57dac08d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1470\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1470\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Was bedeutet die Personalisierung von Inhalten? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1470\" class=\"elementor-element elementor-element-18b9a3e7 e-con-full e-flex e-con e-child\" data-id=\"18b9a3e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-395ef880 elementor-widget elementor-widget-text-editor\" data-id=\"395ef880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bei der <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2022\/the-future-is-headless-is-your-company-ready\">Personalisierung von Inhalten<\/a> handelt es sich um eine Strategie, bei der Daten \u00fcber Nutzer (oder im Fall von E-Commerce \u00fcber Kunden) genutzt werden, um relevante und auf ihre Interessen, Vorlieben oder Verhalten zugeschnittene Inhalte zu liefern. Das Ziel der Personalisierung von Inhalten ist es das Einkaufserlebnis zu verbessern, Engagement zu f\u00f6rdern und Loyalit\u00e4t zu st\u00e4rken \u2013 um letztlich Ihre Ums\u00e4tze zu steigern.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1471\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1471\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Welche Software gibt es f\u00fcr die Personalisierung von Inhalten? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1471\" class=\"elementor-element elementor-element-b8c0871 e-con-full e-flex e-con e-child\" data-id=\"b8c0871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edb9548 elementor-widget elementor-widget-text-editor\" data-id=\"edb9548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Personalisierung von Inhalten als umfassende Strategie ist ein effektives Instrument um einzigartige Erlebnisse f\u00fcr die unterschiedlichen Besucher auf E-Commerce Plattformen zu schaffen. Durch die Nutzung von Daten \u00fcber die Gewohnheiten, Vorlieben und das Verhalten von Kunden k\u00f6nnen E-Commerce Unternehmen personalisierte Landing Pages und VIP-Bereiche entwerfen, die auf die einzelnen Kunden zugeschnitten sind. <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2022\/performance-review-how-bloomreach-content-stacks-up\">Eine leistungsstarke Software zur Personalisierung von Inhalten<\/a> hilft Ihrem Unternehmen Ums\u00e4tze zu steigern und KPIs zu erf\u00fcllen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1472\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1472\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Was bedeutet die Personalisierung von Inhalten im E-Commerce? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1472\" class=\"elementor-element elementor-element-693a595 e-con-full e-flex e-con e-child\" data-id=\"693a595\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-543e09f elementor-widget elementor-widget-text-editor\" data-id=\"543e09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2021\/new-bloomreach-content\">Personalisierung von Inhalten im E-Commerce<\/a> bezieht sich auf die Schaffung personalisierter Erlebnisse f\u00fcr Ihre Kunden, die online einkaufen. Dabei werden Kundendaten \u2013 wie etwa fr\u00fchere Eink\u00e4ufe, Surfverhalten und pers\u00f6nliche Informationen \u2013 verwendet, um das Einkaufserlebnis auf die Vorlieben und Bed\u00fcrfnisse jedes einzelnen Kunden zuzuschneiden und dabei zu helfen, das richtige Produkt im richtigen Moment zu finden.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43217d9a e-flex e-con-boxed e-con e-parent\" data-id=\"43217d9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f77a440 e-con-full e-flex e-con e-child\" data-id=\"6f77a440\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-21b759a9 e-con-full e-flex e-con e-child\" data-id=\"21b759a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77584aed elementor-widget elementor-widget-heading\" data-id=\"77584aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entdecken Sie fortschrittliche Personalisierung von Inhalten mit Bloomreach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8d8c3 elementor-widget elementor-widget-text-editor\" data-id=\"5f8d8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit Bloomreach schaffen Sie einzigartige Kundenerlebnisse. Setzen Sie das Potenzial Ihres Onlinehandels frei und erzielen Sie umsatzstarke Ergebnisse. Starten Sie noch heute mit Bloomreach und machen Sie Ihr Unternehmen zukunftssicher! <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3da7aab2 e-con-full e-flex e-con e-child\" data-id=\"3da7aab2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13126160 elementor-widget-mobile__width-inherit br_button button_yellow elementor-widget elementor-widget-button\" data-id=\"13126160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bloomreach.com\/de\/demo-vereinbaren\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demo vereinbaren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75279dad elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"75279dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"738\" height=\"712\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/cta-section.jpg\" class=\"attachment-full size-full wp-image-1588\" alt=\"cta-section\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/cta-section.jpg 738w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/cta-section-300x289.jpg 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3750d0b0 e-flex e-con-boxed e-con e-parent\" data-id=\"3750d0b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1f0d98 elementor-widget elementor-widget-breadcrumbs\" data-id=\"1a1f0d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":39260,"menu_order":0,"template":"","class_list":["post-39462","products","type-products","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/products\/39462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/products"}],"about":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/types\/products"}],"version-history":[{"count":5,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/products\/39462\/revisions"}],"predecessor-version":[{"id":42901,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/products\/39462\/revisions\/42901"}],"up":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/products\/39260"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media?parent=39462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}