{"id":8155,"date":"2025-10-14T17:33:06","date_gmt":"2025-10-14T17:33:06","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/kiwi-steigert-buchungen-durch-push-nachrichten-um-1-131-mit-bloomreach-engagement"},"modified":"2024-09-12T12:31:36","modified_gmt":"2024-09-12T12:31:36","slug":"kiwi-increases-bookings-made-via-push-notifications-with-bloomreach-engagement","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/de\/case-studies\/kiwi-increases-bookings-made-via-push-notifications-with-bloomreach-engagement","title":{"rendered":"Kiwi steigert Buchungen durch Push-Nachrichten um +1.131 % mit Bloomreach Engagement"},"content":{"rendered":"<p>Zu Zeiten, in denen Datenschutz im Internet einen immer h\u00f6heren Stellenwert einnimmt, hat der Bloomreach Kunde Kiwi.com in die Sicherheit seiner Datenqualit\u00e4t und seines Backend-Trackings investiert \u2013&nbsp;mit der Absicht, die Kommunikationspr\u00e4ferenzen seiner Kunden besser zu unterst\u00fctzen. Mithilfe eines Projekts zur Datenerfassung konnte die innovative und weltweite Online-Reisebuchungsplattform qualitativ-hochwertige Kundendaten generieren und damit seine Kundenbindung f\u00f6rdern.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.kiwi.com\/us\/\" target=\"_blank\" rel=\"noopener\">Kiwi.com<\/a> ist ein globales Online-Reisebuchungsunternehmen, das Urlauber:innen einzigartige Reiserouten anbietet. Es sucht die besten Verbindungen und g\u00fcnstigsten Fl\u00fcge von \u00fcber 800 Fluggesellschaften heraus, darunter auch Bus- und Bahn-Optionen, die anderswo so nicht zu finden sind.&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":8147,"template":"","industry":[89,510,504],"channel":[274,530,520,524,544],"class_list":{"0":"post-8155","1":"case_study","2":"type-case_study","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"channel-browser-push","8":"channel-e-mail","9":"channel-in-app","10":"channel-website"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study\/8155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study\/8155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media\/8147"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media?parent=8155"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/industry?post=8155"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/channel?post=8155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}