{"id":7935,"date":"2026-03-16T19:17:40","date_gmt":"2026-03-16T19:17:40","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/wie-musicmagpie-sich-mit-bloomreach-engagement-auf-eine-cookiefreie-zukunft-vorbereitet"},"modified":"2024-06-04T14:54:24","modified_gmt":"2024-06-04T14:54:24","slug":"how-music-magpie-prepares-for-a-cookieless-future-with-bloomreach-engagement","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/de\/case-studies\/how-music-magpie-prepares-for-a-cookieless-future-with-bloomreach-engagement","title":{"rendered":"Wie musicMagpie sich mit Bloomreach Engagement auf eine cookiefreie Zukunft vorbereitet"},"content":{"rendered":"<p><a href=\"https:\/\/www.musicmagpie.co.uk\/\" target=\"_blank\" rel=\"noopener\">musicMagpie<\/a>, der britische Online-Retailer, der runderneuerte Elektronik und second-hand Computerspiele, Konsolen, B\u00fccher, Filme und Musik verkauft, ist vor allem f\u00fcr seinen Algorithmus bekannt, der den Preis seiner Artikel auf Basis ihrer Beliebtheit auf den Websites der Wettbewerber:innen, bestimmt.<\/p>\n<p>Das Prinzip hinter dem Kauf- und Verkaufs-Algorithmus besteht darin, den Bestand im Lager von musicMagpie zu minimieren. Auf diese Weise kann das Unternehmen auf Markttrends und Kundenpr\u00e4ferenzen reagieren.<\/p>\n","protected":false},"author":1,"featured_media":7928,"template":"","industry":[493,82],"channel":[528,332,543,270],"class_list":{"0":"post-7935","1":"case_study","2":"type-case_study","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"channel-ads-und-social-media","7":"channel-analytics","9":"channel-in-app"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study\/7935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study\/7935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media\/7928"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media?parent=7935"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/industry?post=7935"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/channel?post=7935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}