{"id":7812,"date":"2023-06-07T18:07:29","date_gmt":"2023-06-07T18:07:29","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/roadlords-setzt-bloomreach-engagement-ein-um-das-engagement-der-mobilen-nutzerinnen-zu-steigern"},"modified":"2024-09-12T12:31:16","modified_gmt":"2024-09-12T12:31:16","slug":"roadlords-use-bloomreach-engagement-to-drive-mobile-user-engagement","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/de\/case-studies\/roadlords-use-bloomreach-engagement-to-drive-mobile-user-engagement","title":{"rendered":"RoadLords setzt Bloomreach Engagement ein, um das Engagement der mobilen Nutzer:innen zu steigern"},"content":{"rendered":"<p>RoadLords ist eine GPS-Navigations-App f\u00fcr LKWs, die Karten aus fast ganz Europa bereitstellt \u2013 einschlie\u00dflich der T\u00fcrkei und Russland. Sie wurde entwickelt, um Transportern die beste Route anzuzeigen und bietet Live-Verkehrsinformationen, darunter beispielsweise Hinweise zu Zwischenf\u00e4llen oder Polizeikontrollen.<\/p>\n","protected":false},"author":1,"featured_media":7800,"template":"","industry":[89,510,504],"channel":[271,526,524],"class_list":{"0":"post-7812","1":"case_study","2":"type-case_study","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"channel-app-inbox","8":"channel-in-app"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study\/7812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/case_study\/7812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media\/7800"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/media?parent=7812"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/industry?post=7812"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/de\/wp-json\/wp\/v2\/channel?post=7812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}