BloomReach Delivers Engaged Shoppers to Guess? – in Style
Although 18% of visits to shop.guess.com come through natural search, the Guess? e-commerce team could only devote limited resources to making its content more discoverable. It knew that it was missing opportunities to capture business to the site because its budget focused heavily on highly selective group of paid search terms.
BloomReach’s Big Data marketing application, BloomSearch, offered Guess? a more effective way to get its brand and products found through natural search. “We optimize our merchandising and utilize best practices,” says Gerard Florendo, Senior Ecommerce Marketing Analyst. “But what people are looking for through search is a moving target. It’s hard to keep up.”
Since implementing BloomSearch, the Guess? site has experienced:
- Significant increases in natural search traffic, with year-over-year growth of 16% in December 2011 and 24% in January 2012
- A 24% lift in the number of queries driving traffic
- Conversion rates from BloomSearch-generated traffic that are 50% higher than the site’s non-navigational natural search conversion rate
Read the customer success story to learn more about how BloomReach has become a core component of the Guess? e-commerce strategy.
You can also read additional coverage of Guess? in:
Internet Retailer, “Guess stops guessing about how consumers search”
Chief Marketer, “Synonym-Aided Search Boosts Guess’s Website Performance”