Bellacor

BloomSearch Illuminates Bellacor Products to Valuable New Customers

Bellacor is a one-stop showroom that promises a new way to shop the entire lighting and home furnishings industry from the comfort of your home by providing superior personal service and access to the largest collection of lighting and home furnishings on the web. The company was one of the earliest customers of BloomSearch from BloomReach, and we’re really excited to be able to share their successes.

Bellacor has achieved great results with BloomSearch:

• BloomSearch is driving a significant proportion of the site’s total traffic – all in the non-branded (terms that don’t represent brand names) long tail.
• The vast majority of this traffic represents new customers.
• In the last year alone, Bellacor achieved a huge increase in the number of phrases driving conversions.
• Bellacor exposes relevant content for almost twice as many keywords as its closest competitor, according to www.semrush.com.

“The BloomReach Web Relevance Engine sounded and felt fundamentally different in the way that it targeted the long tail,” Chris Fowler, Director of Marketing at Bellacor, told us.  “The problems that it solves are otherwise very labor-intensive and require a lot of knowledge and sophistication to do right, if at all.”

Bellacor is using the thematic pages feature of BloomSearch and is also piloting BloomLift. You can read the full Bellacor success story here.