Beau-coup Uses BloomReach to Win Favor by Getting Its Products Found
Beau-coup is an innovative and leading company in the online favors and gifts industry. Their broad selection of gifts and favors help customers celebrate life events. Because many of these 2,500+ products are hard to find online or in brick-and-mortar stores, Beau-coup has learned that a lot of their customers discover its products via natural search. Furthermore, a significant amount of users use less common, or “long tail,” phrases to find these products. The company finds it hard to structure its site in a way that maximizes discoverability for these varied consumer needs.
The most exciting and surprising thing for Beau-coup was that the company saw a measurable impact within a week of going live with BloomReach’s BloomSearch. After a 90-day pilot, Beau-coup committed to BloomSearch as a core component of its customer acquisition strategy.
In addition, the majority of BloomSearch-generated visits are from new customers. Attracting these customers is a critical element of Beau-coup’s business strategy, which focuses on engaging customers early in their lifecycle of key milestones (weddings, births, first communions or bar mitzvahs, graduations, etc.) and building a life-long customer relationship.
Read the full Beau-coup story.