Ampush Boosts Conversion Rates with BloomLift
While conversion rates are an important driver of profitability for Ampush , it is just as important for the company to capture a greater percentage of high intent visitors by optimizing its landing pages. “We are looking for ‘reservoirs of intent’ that turn into high quality inquiries,” says Chris Amos, Co-Founder and Chief Operating Officer of Ampush. “The more that we can amplify these reservoirs, the more profitable our business is, and the better we’re able to serve our clients.”
Ampush employs paid search as a key marketing channel, and it regularly sets aggressive goals for boosting on-site conversion rates. It saw BloomReach’s BloomLift as high-value initiative that would help it meet these goals.
In the last two months, conversion rates from the landing pages created by BloomLift have been 15% higher than conversion rates from Ampush Media’s other landing pages. Furthermore, BloomLift has improved the user experience by delivering content that’s relevant to the user’s expressed intent. It has also preserved valuable technical resources for other projects.
Read the full Ampush story.