Blog
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20Feb 2013
Interpreting True Value
| No CommentsEstimating the true value of anything is tough. As a working mom, I value bagged lettuces in the grocery store so much more than a less time-constrained person might. The true value to me is probably equal to or more than the price on the shelf since I know that I won’t have to cut,
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14Feb 2013
VIDEO: Can Big Data help us find love?
| No CommentsSince it’s Valentine’s Day, I can’t think of a better big data topic than love. The Big Data Landscape‘s Dave Feinleib was in our office recently and shared how sites like OkCupid are using big data to help people find the love of their life. You may be amazed to know that there are ways
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07Feb 2013
Delighting customers with big data
| No CommentsWhat if companies used big data to delight their customers rather than to give their internal people more data points, reports and “visibility” into the customer? What if the goal was simply to reduce the friction consumers face when trying to find what they want? That’s exactly what Bookish, a new service that launched Tuesday, aims
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01Feb 2013
Big Data needs Big Testing
| No CommentsScott Brinker’s Search Engine Land article earlier this week - Why Big Testing Will be Bigger than Big Data - makes an excellent point about big data only delivering marketing gains if it’s used with rigorous A/B testing. However, if your big data approach relies on testing small data tactics you don’t need a test to tell
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30Jan 2013
“Reducing Friction” in the Customer Experience
| No CommentsNeiman Marcus was one of BloomReach’s earliest customers. So, we take great pride in seeing Neiman Marcus get attention in Internet Retailer for “reducing friction” in the customer experience. As the article says, Neiman Marcus set out to increase their natural search traffic and deliver those search visitors to relevant landing pages. We worked with Neiman Marcus to make
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