Blog
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24Sep 2012
An SEO’s perspective on BloomReach (Part 1)
| No CommentsI joined BloomReach this month after years of SEO work on large content and ecommerce sites, both in-house and at a leading agency. My decision to join the team came after a long deep dive into the technology and the gaps BloomReach fills in SEO strategy – gaps I had experienced first hand. Like all
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20Sep 2012
Listings and BDA’s
| No CommentsListing sites are the haven for Big Data. Think about it. Take a listings site like Craigslist for example. On Craigslist, you can find everything from a roommate, a used car or crib, tickets to your favorite concert, clothes, shoes, pets, appliances, jobs, dates, and everything in between. This type of data is exactly what
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19Sep 2012
Identifying Duplicate Pages on a Website (Part 2)
| No CommentsIn our previous post, we described the problem of duplicate pages for large web sites. Many versions of the same page can end up in a search engine index for a number of reasons, including extraneous parameters and multiple paths, plus other undesirable pages, such as out-of-stock products. This leads to low search rankings for
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18Sep 2012
Concept Understanding: Making the Leap from Query to Intent
| No CommentsAdvances in search engine technology and keyword queries clearly demonstrate that search has increasingly moved from “give me what I said” to “give me what I want”. Naturally, this expectation from the search world at large has also translated into a need for increased user-intent understanding in the ecommerce world. Here at BloomReach, we have
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13Sep 2012
Ashu Garg talks machine learning and big data with TechCrunch TV
| No CommentsBloomReach co-founder Ashu Garg spoke with Semil Shah on TechCrunch TV. They discussed Ashu’s background in machine learning and then how it is being applied to harness the power of big data for marketing. Unfortunately, the embed feature on the video doesn’t work so you’ll need to view if directly on TechCrunch. Follow Semil on
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