Marketing
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13Jun 2013
Have You Recognized Amazon as the Top Competitor?
| No CommentsAmazon is winning and competing with them is hard, but every ecommerce company must have a strategy to address the Amazon juggernaut. With their incredible product breadth, strong customer service and continuous investment in their user experience, they are continuing to attract more and more customers. In the U.S., their non-media revenue grew 28 percent
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11Jun 2013
Understanding the Multi-Channel Shopper
| No CommentsSearch marketers need to understand that a growing number of consumers are becoming multi-channel animals. The path to purchase isn’t a straight shot – it’s a disjointed, windy route through reasonably uncharted terrain. But, because this area is so new, it’s hard to understand the different profiles that you need to engage. Recently, I described
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03Jun 2013
Marketing With IT; Not Marketing Versus IT
| No CommentsWhether you’re in the mailroom or the boardroom; the front lines or behind the curtains, technology advancements have caused unnecessary rifts within organizations. The one thing that hasn’t changed about businesses is that every employee should be in it for the good of the organization. Recently, I shared my thoughts in a leading marketing publication
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30May 2013
BloomReach Adds ShopLogic Team to Expand Big Data Marketing Applications
| No CommentsWhen we founded BloomReach more than four years ago, our vision was to create an online experience that was excellent for consumers by providing relevant content, while allowing retailers to get more of their products discovered on the increasingly noisy web. This grand vision doesn’t stop at search, but extends across all channels, especially as
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23May 2013
CQM – Understanding the ‘Content’ Score
| No Comments“Content is key” could be the most-used, yet least-measured saying in the online world. Ok, so you need content, and it should be good content if you want visitors to engage, subscribe, buy or otherwise convert. But how do you quantify the quality of your content? We’ve looked at this challenge and developed “Content Scores”
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