Blog
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23May 2013
CQM – Understanding the ‘Content’ Score
| No Comments“Content is key” could be the most-used, yet least-measured saying in the online world. Ok, so you need content, and it should be good content if you want visitors to engage, subscribe, buy or otherwise convert. But how do you quantify the quality of your content? We’ve looked at this challenge and developed “Content Scores”
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16May 2013
In a Machine World, Humans are the Key
| No CommentsIt’s easy to understand the hype, hysteria and confusion in the technology community right now – big data and the technology needed to understand, process and monetize it are essential to compete in today’s marketplace. Where would we be without the machines, the computer software, or the seemingly incomprehensible mathematical algorithms that power our digital
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14May 2013
BloomReach Introduces Continuous Quality Management Technology
| No CommentsToday, we are pleased to make available to marketers one of the most comprehensive quality management technologies called Continuous Quality Management (CQM). Using our deep understanding of key elements that make up a quality page, CQM introduces four unique classes of scores that allow marketers to manage and control their content. The scores – which
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09May 2013
Machine Learning (Part 1): Probability
| No CommentsRecently we went over a few topics to give a flavor of machine learning in the real world. Machine learning is widely used today at every company that has large data sets. Those who have not gone through an academic process view this as a black box. These few videos at least attempts to demystify
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02May 2013
Innovate For America: BloomReach Supports More H-1B Visas
| No CommentsToday, as Congress debates plans for comprehensive immigration reform, much of the news coverage is focused on the debate about dealing with illegal immigration. But, one issue that is equally important is legal immigration for highly skilled foreign workers facilitated by H-1B visas. As Martin Giles, at The Economist reported today, this is a visa
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